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Follow on Google News | Latest Issue of Sales Mastery Magazine Teaches How to Abolish ObjectionsBy: Sales Mastery “I’m happy with what I’ve got.” “I don’t really need it.” What do you say when a prospect gives you one of these objections? And what are you doing to prevent them from saying ‘no’ in the first place? The August 2015 issue of Sales Mastery Magazine, on newsstands now, helps sales professionals raise their skills at overcoming objections fast. “When an expert told me, ‘I focus on objections because it’s the choke-point in selling,’” says Mary Poul, publisher of Sales Mastery, “I knew we needed to spotlight it in this issue. Your confidence in what you are selling and your skill at the sales game are quickly revealed by how you handle objections. Why not become a pro?” In the new issue, Shari Levitin teaches you how to get past all the excuses a prospect can give and isolate their true objection. Stephan Schiffman explains why you need to give people a reason to break the status quo and do business with you. Rashid Kotwal shares the value of silence when selling. Thomas Ellis discusses stalls and why salespeople should be calling prospects more. Jeff Goldberg shares his five steps to responding to an objection. Also, Marilyn August looks at money objections and how our own money issues can derail our sales success. Jason Everett teaches you about the excuse auction and how you can escape it without buying. Jacques Wiesel shares advice he collected during 60 years in the sales biz and discusses how empathy is key in sales. Therese Samudio teaches how a great salesperson deals with objections long before they are spoken. In the monthly Sales Humor column, Jeff Goldberg talks about how even after 40 years in sales you can still screw up a sales call. It’s a busy month of learning here at Sales Mastery, so CONNECT today at salesmasterymag.com. About Sales Mastery magazine Sales Mastery magazine connects sales professionals who want to be their best with the expertise they need to accelerate their selling success. It’s now easier than ever to find the right advice and experts and put new skills-into- End
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