Innovator & author, Dorian Simpson, offers hope to corporate innovators in new book

The Savvy Corporate Innovator Inspires, Offers Insider’s Advice to Get Funding for New Opportunities
By: Kingsley Press
 
The Savvy Corporate Innovator Cover
The Savvy Corporate Innovator Cover
PORTLAND, Ore. - Aug. 15, 2015 - PRLog -- International consultant, executive and trainer, Dorian Simpson, has released his new book, The Savvy Corporate Innovator – Key Strategies to Get Big Ideas Funded in 30 Days. The book offers an insider’s view on how to get first stage funding for innovation projects based on the author’s personal experience with large companies (e.g. IBM, ATT, Motorola) and dozens of consulting engagements with innovative leaders (e.g. Tyco, Rovi, Real).

The book’s purpose is to give technical, design and marketing professionals the tools and mindset to go head-to-head with executives in often-contentious funding conversations — what the author calls “the executive inquisition.”

Those who are looking to get support for their ideas for new, innovative opportunities will discover valuable advice to help them navigate the challenges of corporate innovation. The author uses stories, examples, strategies and step-by-step guidance to show how innovators can satisfy the needs of executives when explaining risk, customer value and the market potential of new ideas, as well as how to presell them in a way that almost guarantees funding success.

Early readers have expressed great enthusiasm for the book. For example, Greg Gudorf, past executive of Sony and Technicolor comments, “Ideas are fragile things and conveying them to others, especially executives, can be painfully difficult. Simpson delivers just what you need to sell your idea with success.”

“This book has been a work of passion for the last several years,” says Simpson. “I hope the advice helps a lot of innovators avoid many of the mistakes I’ve made myself and see others make every day.”

The Savvy Corporate Innovator is published by Kingsley Press and is currently available on Amazon.com in electronic, paperback and hardcover versions.

Get press information for contact details, review copies, photos, and full author bio.

About Dorian Simpson
Dorian Simpson is an international consultant, trainer speaker and managing direction of Planning Innovations. Early in his career he led Motorola’s effort to launch the world’s first 500 channel digital TV system. Today he leads innovation projects with the world’s most innovative companies. Dorian also delivers product leadership training in China, where he has consistently sold out programs since 2007.

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Source:Kingsley Press
Email:***@planninginnovations.com Email Verified
Tags:Innovation, Funding, Entrepreneur, Innovation Book, Intrapreneur, R & D Funding, Funding New Projects
Industry:Business, Electronics, Engineering, Manufacturing, Software, Technology
Location:Portland - Oregon - United States
Subject:Products
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Page Updated Last on: Aug 15, 2015



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