Pay-Per-Click Guide Offers Business Advice on How to Effectively Use Paid Search Ads

KINNELON, N.J. - Aug. 12, 2015 - PRLog -- Simple Marketing Now, an inbound marketing strategy consultancy, has released a guide titled “How To Use PPC (Pay-Per-Click) Effectively” to help small and medium businesses successfully navigate the use of paid search ads in their marketing.

“It’s really easy to waste money on paid search ads,” says Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC.  “That’s why it’s important to understand how to use paid search or pay-per-click advertising so it truly generates value for a business either with new customers or actionable marketing insights. That’s what this guide is about.”

“How To Use PPC (Pay-Per-Click) Effectively” is a free 20 page guide available for download. It is organized into six sections which explore what is paid search, how to use paid search, how PPC works, paid search strategy, measuring results and additional resources.

To download “How To Use PPC (Pay-Per-Click) Effectively,” click on http://offers.simplemarketingnow.com/how-to-use-ppc-effectively.

For information about Simple Marketing Now, visit http://www.SimpleMarketingNow.com. Or, simply contact Whittemore at cbwhittemore@SimpleMarketingNow.com.

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About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about the customer experience online and in-store, now a BuyerZone Top 20 Business Marketing Blog. Simple Marketing Now is a certified HubSpot Silver Partner.  For more information, visit http://www.SimpleMarketingNow.com.