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ISHARYA Jewelry Debuts Wedding Gift Program at Vogue India Wedding Show 2015
High quality, on-trend, yet affordable, the celebrity-coveted brand helps any Indian bride make her big day more chic. From lavish palace functions to destination beach-themed weddings, ISHARYA’s unique array of jewels fit any theme and budget. To encourage ordering multiple units per style for gifting purposes, select pieces will be available at reduced prices as part of the new program.
“Your wedding is special, personal and says something unique about you both, and so should your bridal gifts,” says Silicon Valley-based Radhika Tandon, who co-founded ISHARYA with her Mumbai-based sister-in-law, Gauri Tandon. “But lavish and meaningful doesn’t have to mean breaking the bridal budget!”
“Giving wedding guests a gift they can wear again is a great way to thank them for investing in your special day and remind them of your friendship. Guests will be thrilled when they realize their present pairs equally well with an embellished sari or a sleek cocktail frock. And the gifts can be presented with personalized packaging that is within your budget that complements your theme,” says Radhika.
Jewel-encrusted stackable bangles are a great option for mehndi gifts, while light and airy mirror chandelier earring make the perfect pillow gifts. Savvy Indian brides will be able to get a hands-on experience with ISHARYA statement jewelry at the show, not only to consider as gifts, but also have honeymoon glitz for themselves.
“Women in India are now thinking differently about how they accessorize their outfits for dressy events, from cocktail parties to formal functions to wedding day attire,” says Gauri. Our client is not looking for cheap fast-fashion that may fall apart after few wears, nor does she want to wear expensive diamonds to every party, including formal Indian weddings. We aim to meet her needs by offering new collections of well-made statement jewelry that is on-trend, yet classic enough for years to come.”
For the current wedding season, the jetsetting Tandon ladies recommend stocking the bride’s trousseau and bridal gift assortment with statement body jewelry from ISHARYA’s Fall 2015 Pyramid Mirror collection, specifically embellished filigree and mirror body chains, head chains, arm bands, knuckle rings, ear cuffs, hand harnesses and midi/manicure rings.
ISHARYA is a designer jewelry brand blending modern silhouettes with classic details to create high quality, on-trend collections that are glamorous yet affordable. From dramatic earrings to jewel-encrusted cuffs and bold cocktail rings, each piece fuses a California chic aesthetic with Bollywood glamour.
Founded in 2004 as a passion project between two sister-in-laws, ISHARYA has since developed into a global fashion jewelry brand of 30 team members. ISHARYA has been featured in fashion magazines and spotted on A-list celebrities such as Jennifer Lopez and Priyanka Chopra. Collections can be found at fine retailers in over 50 countries, like Harvey Nichols & Cadenzza, in India at lifestyle boutiques like Ensemble, Bombay Electric & Good Earth and online for shipping worldwide at www.isharya.com and http://india.isharya.com.