Hurom Co., Ltd Infiltrates The United States Market With New Office And Revamped Sales Tactics

SEOUL, South Korea - Aug. 3, 2015 - PRLog -- Hurom Co., Ltd, the purveyor of premium slow juicers, today announced the inauguration of Hurom America, its stateside office in the United States, based in Southern California. As juicing continues to reign among today’s consumer trends, Hurom is implementing a variety of new and bold strategies to target more health-conscious individuals. In addition to the new office, Hurom America is also launching its new ecommerce website on August 15^th, which will feature new products and detail the brand’s goal to introduce bottled Hurom juice in specialty stores nationwide.

Hurom America will serve to make Hurom’s unparalleled products more accessible to people in the U.S. and to empower them to jumpstart their health. With bold pushes into additional retail channels, the company is working with a national network of distributors and manufacturer representatives to make Hurom a household name. Hurom will be offering more than its wide range of high-tech juicers, with the introduction of bottled Hurom juice that touts great flavor and nutritional integrity in an easy grab-and-go bottle. Additionally, the new ecommerce website at www.hurom.com provides juicing fans and novices alike with helpful tips and information to decide which juicer best fits their lifestyle and how to maintain balanced health. These strategies combined with the strong presence Hurom has cultivated in the juicing category will ensure that the company grows as a global leader.

“We recognize that more Americans have become increasingly committed to healthy eating, and we are actively trying to reach those consumers who are passionate about living a balanced lifestyle,” said Ethan Lee, EVP of Hurom America.  “By implementing these changes in our U.S. expansion, we are confident that Hurom will become a staple in homes nationwide and inspire people to adopt healthy habits.”

The new Hurom office is located at 22808 Lockness Avenue, Los Angeles, CA 90501. To view the Hurom website, please visit www.hurom.com.

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About Hurom

Hurom Co., Ltd has specialized in the production of juicers and juice extractors for more than 40 years. Featuring a patented Slow Squeezing Technology (SST), Hurom’s latest offeringsoperate at only 43 RPM and use a mere 150 Watts of energy, instead of 1,000-24,000 RPM and up to 1,500 Watts of energy like a typical centrifugal "High Speed" juicer. Hurom’s method of extraction is masticating and pressing, which juices more efficiently than most typical juicers and expels significantly more juice from the same foods. The slow RPM ensures that the cellular structure of fruits and vegetables is kept intact, reducing oxidation and separation. Designed to preserve enzymes, phytonutrients and flavor, Hurom produces richer colored juice that retains more vitamins and minerals. For more information, please visit www.hurom.com.