Alynome Announces Marketing Workshop for Security Consultants at Black Hat USA 2015

LAS VEGAS - Aug. 3, 2015 - PRLog -- Alynome, a leader in marketing, product and angel investment services, today announced the Marketing Workshop for Security Consultants at Black Hat USA 2015. "Security Consultants are trying to understand and leverage marketing strategies and lead generation optimized by analytics and automation. But implementing effective solutions can be challenging," said Basil Maloney, Managing Partner of Alynome. The Marketing Workshop for Security Consultants at Black Hat USA 2015 provides intensive training on implementing marketing and lead generation strategy, analytics, and marketing automation for maximum results, it includes:

- Marketing strategy that directly and efficiently targets decision makers

- Messaging that gets attention, communicates solutions and benefits, and ensures action

- Search engine optimization that gets top results page ranking on Google and Bing

- Search engine marketing using cost effective PPC strategies including keyword selection, bid optimization, attention getting ads, and engaging landing pages with high conversion

- Social networking that creates builds relationships and engages current customers

- Email campaigns that create new customers while retaining and building existing customer revenues

- Advanced analytics to understand traffic sources, CTR and landing page optimization using A/B and multivariate testing, and engagement to maximize results

Alynome is expert at crafting winning global brands, product marketing, go-to-market plans, marketing strategy, and lead generation optimized by analytics and marketing automation to acquire, engage, and retain customers. Alynome also crafts expert analytics and data-driven product strategies to establish dominant positions in disruptive and hyper competitive markets. Target markets include C-level, IT, developers, partners, and users in enterprise, mid-market, financial, insurance, healthcare, life sciences, retail, energy, telecom, defense, and government.

Black Hat, built by and for the global InfoSec community, returns to Las Vegas for its 18th year. This six day event begins with four days of intense Trainings for security practitioners of all levels followed by the two-day main event including over 100 independently selected Briefings, Business Hall, Arsenal, Pwnie Awards, and more.

About Alynome

Alynome delivers unique marketing, product, and angel investment services for established developers, startups, and angel investors of enterprise cloud computing and mobile cybersecurity, ERP, big data, analytics, IoT, crowdsourcing, and provisioning software, SaaS, and services. Consulting, outsourced, and workshop services include branding, product marketing, marketing strategy, marketing automation lead generation, analytics, public relations, competitive research, product strategy, go-to-market plans, project management, and angel investment. Transformational startup, growth, pivot, and M&A leadership. Alynome delivers results. For more information visit www.alynome.com, email info@alynome.com, or call (858) 900-3508.