Attn: Newspaper Editors & Publishers re Newspaper Advertising Revenues & Cashing in on Mother Nature

July 17, 2015 - PRLog -- NEWSPAPERS ARE IN A UNIQUE POSITION TO GENERATE TREMENDOUS ADVERTISING REVENUES FROM IN DEPTH COVERAGE OF THE CHANGING OF THE SEASONS IN THE AREAS IN WHICH THEY PUBLISH

"In today's extremely competitive media environment, one of the unique things that newspapers can do to generate a lot more advertising revenue is to document the changes in our natural world in the areas in which they publish" according to Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California.

Along these lines, Barrows has developed a proposal for a nature and home type section that could generate very substantial advertising revenues for large and small newspapers, and it could be done in every city and town across the planet.

He calls the proposal "Money Grows on Trees and other Natural Scenes." In addition to an overview of the marketing potentials, the proposal also includes sample copy and layouts plus spreadsheets showing the kind of money that a lot of advertisers have already been spending in nature and home type content.

"There are already a tremendous number of local, regional and national advertisers that already spend a lot of money in nature and home type content, says Barrows, and these kinds of sections can be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis and also on an annual basis, and they would be both interesting and informative to a wide variety of readers."

"Plus, this kind of nature and home type section could be started immediately, and since there is also strong news content with things like coverage of severe weather events and the way that weather affects our daily lives and commerce, you might also find that this kind of content could become one of the most popular sections in your newspaper, says Barrows...and in addition to the weather and nature content, who can resist the allure of photos of everything from baby animals at local farms and ranches to beautiful photos of flowers and trees as they change throughout the seasons?" Plus, add in some home type content, and this kind of newspaper section will appeal to an even wider variety of readers and potential advertisers."

"This kind of nature and home type section could help produce tremendous new advertising revenues on an ongoing basis all throughout the year, says Barrows, and it will also be very easy to produce, very easy to promote and very easy to sell. Plus, a lot of the content could also be developed into an ongoing series of books, CDs, television and film projects and other kinds of projects that could also generate huge revenues for newspapers and multimedia companies."

In addition to the "Money Grows on Trees and other Natural Scenes" proposal, Barrows has also developed several other proposals that could also generate tremendous revenues for newspapers and multimedia companies.

HERE IS AN OVERVIEW OF THE SCOPE OF THESE OTHER PROJECTS AND PROMOTIONS THAT COULD ALSO GENERATE TREMENDOUS ADVERTISING REVENUES FOR NEWSPAPERS AND MULTIMEDIA COMPANIES:

1) One of these proposals is for an Advertising Giveaway Promotion that would be set up in a very special way that could produce a tremendous amount of new business for newspapers and multimedia companies.

2) Two of these proposals are designed for the internet divisions of media companies:

A) One of the internet proposals is geared toward manufacturing and retail businesses.

In addition to generating tremendous revenues on an ongoing basis, it could also give media companies access to hundreds of thousands of potential advertisers.

B) The other internet proposal would be geared toward entertainment and publishing businesses, with applications to all kinds of businesses in general.

This project could also generate tremendous revenues on an ongoing basis and it could also give media companies access to hundreds of thousands of potential advertisers.

3) Two more of the proposals that Barrows has developed could also generate tremendous revenues.

A) One of these proposals is built around a Halloween theme and it could be set up to run from 30 to 45 days prior to Halloween. The promotion could be done in many different versions and in many different languages, and it could generate worldwide publicity, worldwide participation, and tremendous advertising revenues from all over the globe.

B) A similar promotion would be built around a Valentine's Day theme and this promotion could take place beginning about 30 to 40 days prior to Valentine's Day, and this promotion could also generate worldwide publicity, worldwide participation and tremendous advertising revenues from all over the globe.

Plus, there would also be many possibilities for television, movie and book projects that could be based on both the Halloween and Valentine's Day promotions.

4) Another of the proposals could generate tremendous revenues for newspaper companies and book publishing companies that publish things like cookbooks, nature books, how-to books and "coffee table" books.

Companies that would be interested in taking a look at the "Money Grows on Trees and other Natural Scenes" proposal, as well as these other proposals, should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405.