Ujjivan Financial Services partners with IBM & Equifax on Business Intelligence

The future of providing financial services to the vast population of financially excluded can be done by effective use of business intelligence & analytics.
By: Ujjivan Financial Services Private Limited
BENGALURU, India - July 14, 2015 - PRLog -- Bangalore, 10th July 2015. Bangalore based “Ujjivan announced its engagement with IBM & Equifax on Data Warehousing, Business Intelligence (BI) & Analytics. It combines the data mining capability of IBM’s tool and Equifax’s industry knowledge & bureau data to optimize business value & adopt relevant models of product & risk management.  Ujjivan will be able to customize its offerings and services to customer segments based on a client 360° view.

With this partnership, Ujjivan joins the elite league of financial institutions that are using sophisticated BI tools for their business decision making. Riding on this venture, Ujjivan will be able to tap business opportunities timely, manage credit risk effectively & design products based on customer behavioural pattern.

“The future of providing financial services to the vast population of financially excluded can be done by effective use of business intelligence & analytics. Ujjivan is first MFI to embrace this paradigm to achieve financial inclusion.”,said Samit Ghosh, Managing Director, Ujjivan Financial Services.

Sriram Rajan, Executive Director, IBM Analytics India & South Asia said, “Financial service providers, across the globe, are using data to better understand their customers, so as make decisions , on the credit and liability side of the business, that is very specific to the individual.  We are witnessing organisations like Ujjivan use data, and predictive technologies, to enhance their customer-centricity and make real-time decisions”.

Manish Sinha, India Country Leader, Equifax India said "We are very excited to be part of this strategic initiative. We have a lot of respect for Ujjivan, who play an important role in financial inclusion in India. Enlightened use of data gives companies a serious and sustainable competitive advantage. Ujjivan is an early adopter in the MFI industry to invest in an end-to-end solution.”

About Ujjivan Financial Services Private Limited

Ujjivan Financial Services, a microfinance institution (MFI), started operations in Bangalore in 2005 and serves over 2.3 Million urban, semi-urban & rural poor women in 24 states across India with over 7000 employees and 439 branches. It has disbursed loans of over Rs.111 Billion with a repayment rate over 99%. Ujjivan runs a robust financial literacy program and community development & disaster relief programs for customers in collaboration with Parinaam Foundation which is a non-profit organization.
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Tags:Ujjivan, Financial, Equifax, Data Warehousing, IBM
Location:Bengaluru - Karnataka - India
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