Banner ads the best solution for your digital media campaign

ALLEN, Texas - July 10, 2015 - PRLog -- Are you tired of the entire share and win games on digital media and want more to be delivered to your target audience? Well if you are, than you must be looking for the right and impactful answer to your worries. Digital advertising and audience engagement of your brand has more dimensions than just making your fans share your brand’s pictures on their page only by bargaining them with giveaways.  With the increase in web traffic the activity of online buying has immensely increased. People who navigate on different websites watch the banner ads and are converted into regular buyers. If you are one of those who have not used banner ads to attract your consumers trust us you are missing a lot.

While talking of banner ads there are two types of banner ads. The static banner ads and then there are the rich media banner ads. As the name suggests static banner ads are picture or message based but the rich media, as the definition goes uses advanced technology such as streaming video, interactive applications, picture slides or animations that changes when the mouse hovers over it.

The sad part is that sometimes these banner ads are not given the due attention in comparison to the larger media campaigns, when their ROI is greater and better than the entire media campaign. It should be remembered that the designs of these banner ads are to be less complicated and more interactive. One needs to keep these banner ads rather simple and easy. To do so few things need to be kept in mind and the top most of it is that distraction should be avoided. It is easy to give in too many features especially when a rich media banner ad is to be designed. One must keep the target audience interaction goal in mind and must use only one feature while designing the rich media banner ads.

Using the right picture in your banner ad is also important. Usage of too many pictures can also result in distraction, it is better to use none then to use the wrong one that does not deliver the desired message. In static ads usage of simple and readable fonts is more important; it can be designed without usage of `pictures as the deliverance of right message is more important.

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