Mukhallat Addresses the Expanding Arabic Fragrance Demographic

BILLERICA, Mass. - July 9, 2015 - PRLog -- From Sharjah to the high-end shopping malls in the west and across southeastern Asia, there is resurgence in the demand of Arabian perfumes. Scents that were once limited to the traditional souks have now moved into mainstream shopping zones, underlining a global trend where natural extracts are preferred over chemical or alcohol-laced perfumes. Mukhallat is among the few online supermarkets in this segment, specializing in selling authentic perfumes. Now, Mukhallat aims to bring a refreshing approach to the online perfume shopping experience.

The trend had made strong undercurrents during 2012 and by 2014, industry experts were fully convinced that the share of authentic Arabian perfumes in the global perfume industry marketplace will surge. Mukhallat continues to ride this wave, but without the usual clutter of presenting a range of overwhelming choices. Here, the effort is on bringing quality over volumes. With a long-standing presence in the Middle East, with its operations running deep across Asian nations too, the online brand enjoys widespread online presence.

For a long time, pure woody oils and natural extracts were limited to spas or aromatherapy rooms. Tourists would often take back a few samples, never believing in the large-scale health benefits of such ingredients. However, the dawn of the organic era in the`oalize this and that is why their vision is focused. Rather than trying to compete with the regular scents, Mukhallat seeks to carve a unique identify for itself. It brings a new perspective to approaching soulful, mood-uplifting scents that are rich in natural, herbal, and organic compounds.

The contemporary consumer is aware and appreciative about this approach, fully realizing that these chemical-free compositions are better for their health and the ecosystem—these are the same people, ready to go an extra mile for farm-fresh or organically produced foodstuff. Even as the mass produced fragrance market will witness an extremely impressive growth in the coming season, the premium Gulf fragrances graph is expected to climb beyond all expectations. Recent retail sales figures at boutique Arabic fragrance stores and Mukhallat fuel this theory, removing any hesitation. A big leverage working towards this is the reasonability and accessibility that has surfaced in this sector with platforms like Mukhallat rising to the challenge. For more demanding customers, there is always the option of buying the rarest of scented oils from such shopping destinations.