Sales Engine Offers New Content Package Specifically Designed to Fuel Marketing Automation Systems

AUSTIN, Texas - July 8, 2015 - PRLog -- Sales Engine Media (SalesEngineMedia.com) today announced a new content suite specifically designed to fuel marketing automation systems such as Hubspot, Marketo, Eloqua and Pardot for B2B Companies.

Frost & Sullivan estimates that as many as 75% of companies using these marketing automation systems are not accomplishing what they expected when they purchased the system.

“If you don’t supply a marketing automation system with enough content, you’re throwing money away,”said Dave Wolpert, Chief Content Officer for Sales Engine International. “Implementing a marketing automation system like Hubspot or Marketo is only 20% of the solution. Companies fall short of their lead-generation goals because their current staff is stretched too thin or lacks the expertise necessary to create compelling content for those systems.”

To fill this void, Sales Engine is offering customized content packages consisting of videos, white papers, thought leadership articles,  infographics, and case studies that users can plug into their marketing automation system and create the necessary workflows for follow-up lead nurturing.

“Actually generating quality leads takes more that writing an article or publishing a newsletter and sending it out to your database,”said Wolpert. “We’ve created a package of content that not only helps to supplement over-burdened marketing departments, but also get results through consistent, high quality campaigns modeled around our best practices.”

For more information about content creation services from Sales Engine, contact Jason Myers

ABOUT SALES ENGINE INTERNATIONAL

Sales Engine International is a B2B marketing and sales acceleration company. Headquartered in Austin, Texas, the company has created a holistic model for managed marketing services that is built on fractional resources and skills. Sales Engine’s integrated approach delivers the promises of marketing automation and provides solutions for the most common executional failure points of the demand generation process. The company implements and relentlessly executes a prospect engagement engine on behalf of clients, leveraging world-class software, award-winning creative services, and the strategic direction of senior sales and marketing executives. For more information, visit www.SalesEngineMedia.com