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LETi - A Symbol of Four Season Tourism Experience
Loch Earn Tourism Information (LETi) group's latest re-branding initiative has resulted in a symbolic new logo, website imagery, marketing materials and a subtle change to the definition of LETi.
By: Loch Earn Tourism Information Group
Creative LETi members wrote a brief for a new logo before commissioning Balquhidder graphic artist and folk musician Ewan MacPherson to draft their vision. LETi members: Holistic therapist Alison Inglis - The Enchanted Cottage Pop Up Shop in Balquhidder, Helen Cunningham - LETi Vice Chair and owner of Highland Glen Travel taxis and bespoke tours, Kenny Higgins - Strathyre Outdoor Activities, Katy MacGeachy - Tearlach Cottages in Strathyre and Chair Kim Proven of Briar Cottages, Lochearnhead, made up the core rebranding team. The Achray House and The Four Seasons Hotels on Loch Earn supported the campaign by offering office facilities and hospitality.
The new LETi logo depicts a loch, road, mountain and building, suggesting the setting of member restaurants, accommodation, activities, shops and events. The group's name - Loch Earn Tourism Information - appears in a horse shoe shape below the illustration and is abbreviated as LETi above it. The i of LETi mimics the stylised symbol of Tourist Information that is recognised worldwide. The dot of the eye is drawn as a circle with four coloured segments and a white cross in the middle, emblematic of a Pictish shield suggesting history and heritage. The middle point of the circle represents LETi's location, right in the centre of Scotland. The white cross taken from the Saltire also represents the A84 and A85 roads from where the four villages - Strathyre, Balquhidder, Lochearnhead and St Fillans - stem. The four segments also denote lochs Doine, Voil, Lubnaig and Earn as well as mountains Ben Vorlich, Stuc A Chroin, Ben Sheann and Ben Ledi. Like a weather beacon or the sun, the segmented circle is a symbol of all four seasons, confirming the strapline to which the group works 'A Place For All Seasons': blue depicting winter, yellow - spring, green - summer and orange - autumn.
"We are proud of our new logo and website" said LETi's Vice Chair Helen Cunningham. "The bright, fresh colours and symbols will appeal to a wide age group and we look forward to more people discovering the amazing and diverse experiences that this naturally beautiful area has to offer all year round."
The group will display the new logo and a leaflet promoting the area's contact details, for where to stay, eat and things to do, on their stand at The BLS Highland Games in Lochearnhead on Saturday 25th July 2015 with the new leaflet being distributed by members and at other strategic locations. Look out for pictorial banners promoting http://www.robroycountry.com - A Place For All Seasons.