Clean Design Partners With Builders Mutual Insurance For Brand Redesign

By: Builders Mutual Insurance Company
RALEIGH, N.C. - July 7, 2015 - PRLog -- Clean Design (, an award-winning brand + advertising agency, today announced that it has been chosen by Builders Mutual Insurance Company (Builders Mutual) to develop a new branding strategy and provide related marketing support as the construction industry insurance provider enters its third decade in business. Clean Design will lead the multi-phase redesign process, which will contemporize the construction industry insurer’s brand for today’s marketplace.

Builders Mutual is a leading writer of commercial insurance products dedicated exclusively to the construction industry.  Since its inception in 1984, the Raleigh-based company has specialized in insurance for residential and commercial construction as well as trade contractors, and has grown to insure more than 19,000 industry players of all sizes across nine states.

“Clean Design’s vision and talent made them the logical partner to deliver for us a new brand platform for our continuously growing business," said Mike Gerber, Senior Vice President and Chief Marketing Officer, Builders Mutual.

"Builders Mutual is the top construction insurance provider in the Southeast,” said Natalie Perkins, Clean Design CEO. "To be entrusted with crafting its new visual identity after thirty years in business is a tremendous honor, and we look forward to celebrating all that the Company has and will continue to accomplish.”

About Clean Design
Clean Design is an award-winning brand + advertising agency with a diverse client portfolio featuring Red Hat, Lenovo, Yadkin Bank, Duke Raleigh Hospital, UNC Kenan-Flagler, and Lonerider. Ranked the #1 design firm in the Triangle for the past five years, the agency offers integrated marketing solutions including branding, advertising, digital marketing, graphic design, public relations, media planning, and content. A woman-owned business, Clean Design has been awarded HUB certification by the State of North Carolina.

About Builders Mutual
Builders Mutual is one of the Southeast’s leading writers of commercial insurance for the construction industry.  Since its inception, Builders Mutual has broadened its territory beyond North Carolina to include the District of Columbia, Georgia, Maryland, Mississippi, South Carolina, Tennessee, Virginia and Florida.  The company provides coverage to more than 19,000 policyholders through more than 4,000 sales agents and employs more than 250 staff at its Raleigh headquarters. (

Dan Strickford
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Tags:Builders Mutual Insurance, Rebrand
Location:Raleigh - North Carolina - United States
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