Falco Design Announces Release of New All-State Legal Direct Mailer

By: All-State Legal
EAST BRUNSWICK, N.J. - July 7, 2015 - PRLog -- FALCO DESIGN, New Jersey’s premier full service graphic and web design firm created and released a new variable data direct mail piece for All-State Legal, the leading supplier of complete law firm office systems located in Cranford, New Jersey.

Carl Falco, owner of FALCO DESIGN was especially excited about creating the new mailer, “We work with All-State Legal on all their graphic design needs.  Because ASL understands their market so well, we know that our biggest job as their designer is to help them stand out among their competitors with every project.  One of the best ways we can do that is to incorporate the use of variable data into their mailers.  We know that personalization can nearly double direct mail response rates. A recent study found that variable data efforts bring in about a 5% response rate, in comparison to traditional mail messages which stand at about 3%.   In addition to the use of variable data, we wanted to create a piece with a size and shape that would help it stand out from other mail.  We went with an 8” by 8” square to ensure that this piece is not just another piece of mail sitting on the recipient’s desk.”

Prudence Helders of All-State Legal commented, “It’s all about the response for us.  Keeping leads fresh and consistent is why we continue to include direct mail in our marketing arsenal. FALCO DESIGN continues to create fresh, innovative mail pieces that keep those leads coming in for ASL.”

All-State Legal has continually worked with FALCO Design on its direct mail campaigns for more than a decade.   They are pleased with their ongoing relationship and look forward to further collaboration in the future.


FALCO DESIGN, headquartered in East Brunswick, New Jersey, is a full service graphic design firm specializing in cutting-edge specialty direct mail pieces.  In business for over 40 years, FALCO’s diverse client list includes small and medium-sized businesses as well as large corporations.  Their philosophy of individualized client-focused service has made the agency one of the most sought-after creative firms in the state.  To inquire about their web design and digital marketing, call Carl Falco at 732-390-0099.  Or visit the FALCO DESIGN website at www.falcodesign.com.

Joanne Donahue

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