Simcoach CEO Jessica Trybus named Pittsburgh Business Times Fast Tracker

PITTSBURGH - June 26, 2015 - PRLog -- Simcoach Games is proud to announce CEO Jessica Trybus has been named a 2015 Fast Tracker by the Pittsburgh Business Times. Winners are selected in recognition of their successful efforts to grow a business or nonprofit before the age of 40.

Trybus says of her decision to found the company based on her Master’s work at Carnegie Mellon’s Entertainment Technology Center, “I wanted to respond to the large demand in corporations for more engaging, effective training and workforce readiness. I became interested in starting a company in Pittsburgh because of its unique position at the confluence of technology, talent and Fortune 500 clients.

She founded Simcoach Games as Etcetera Edutainment in 2005 and the company has been a cornerstone of the serious games industry in Pittsburgh ever since. The video games designed and developed at Simcoach have positively influenced the lives of thousands of people in Pittsburgh and around the country. From improving the quality of life for retail cashiers to coaching patients with Heart Failure to avoid readmission to the hospital, Simcoach games encourage people to make incremental changes that result in measurable, positive behavior change.

Trybus was honored along with 38 other Pittsburghers in the June 26 edition of the Pittsburgh Business Times: http://www.bizjournals.com/pittsburgh/news/2015/06/16/fast-tracker-jessica-trybus.html.

About Simcoach Games

Simcoach Games designs and develops video games that enable learners to achieve sustainable behavior change. We make learning simple, interactive and measurable. Each of our games focuses on key behaviors tied to measurable outcomes that are defined at the start of our design and development process. We take an Agile, iterative approach that offers our clients unparalleled opportunities for input and collaboration. The Simcoach® method ensures a practical solution to driving sustainable learning and behavior change from concept development through product launch.

A spinout of Carnegie Mellon, Simcoach Games has been a leader in the gamification of learning since 2005. CEO and Founder Jessica Trybus launched the company as Etcetera Edutainment and has worked with clients such as OSHA, Wegmans, UPMC, and Honeywell, who were eager to employ serious games for learning and behavior change. Located in Pittsburgh’s vibrant Strip District, Simcoach Games partners with regional and Fortune 500 companies to enable sustainable behavior change in learners nationwide. For more information, visit www.simcoachgames.com.