Detroit Start-up Weyn, LLC Selected to Pitch in Chicago’s Techweek LAUNCH Competition

DETROIT - June 24, 2015 - PRLog -- Weyn, LLC, a Detroit-based mobile gaming company that will “change the wealth game,” has been accepted into the Techweek Launch Championship. It is seeking to secure the $50,000 startup pitch competition prize June 26, 2015 in Chicago to complete the development of its first mobile gaming app. Weyn, LLC (pronounced we-in) will “change the wealth game” by developing gaming apps targeted to people of color and immerse them in the world of intellectual property, stocks, startups and research.

“It is time for people of color to be more involved in the startup and Wall Street wealth dynasty game,” said Weyn, LLC CEO Ida Byrd-Hill. “Our mobile gaming apps will give people of color the confidence and knowledge to be entrepreneurs and create their own empires."

According to Statista Research, the global mobile gaming market eclipsed $21 billion in 2014. People of color - African, Arabic, Asian, Hispanic, and Indian descent - are estimated to control 64% of the revenue domestically and 66% of the revenue worldwide. Yet, only 4% of the characters in video games are women and people of color. Often, those characters paint a negative stereotype of this underserved market.

Weyn’s first gaming app My Jewel Empire will have positive women of color as characters to attract its target user. “Research shows people interact with media that shares their identity, values, dreams and fantasies,” continued Ida. “People of color desire to enter the startup and Wall Street wealth game. My goal is to turn Weyn, LLC into the ‘Empire of gaming’.”

Investors and mobile video game enthusiasts should sign up to participate in their first game’s private beta test at www.weyn.biz.

About Ida Byrd-Hill

Ida Byrd-Hill is President & CEO of Weyn, LLC. A former wealth manager, trained as an economist at the University of Michigan and Jack Welch Management Institute, Ida is launching her own family dynasty as her son Kevin, a fourth year computer programming student at Rochester Institute of Technology, is Chief Technology Officer (CTO) of Weyn, LLC.

Ida Byrd-Hill created the Weyn, LLC to solve a multiplicity of problems. The first being diversity inclusion. Ida, an African American woman near the age of 50, has been playing video games since the invention of the Atari gaming console. She has grown tired of the discussion whether women, people of color or those over the age of 25 play video games. They do.

About Techweek Launch Championship:

The Techweek Launch Championship is the battle royale of pitch competitions; its where top startups from around the country – and the world – compete to be crowned Techweek’s Launch Grand Champion. The Launch Championship is Techweek’s top attraction and offers a chance for Techweek attendees to see which companies will soon be changing the world; to meet their founders and investors.