Rulebreaker Awards Announces 19 Finalists; Grand-Prize Winner To Be Named July 28

Meet 19 Entrepreneurs Who Are Really Shaking Up the Business World
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Rulebreaker Awards


Lakewood - California - US


LAKEWOOD, Calif. - June 19, 2015 - PRLog -- 19 finalists have been chosen in the 2nd Annual RuleBreaker Awards. The unconventional award, sponsored by Sage North America, Nextiva and Infusionsoft, celebrates entrepreneurs who forge their own paths and break all the rules.

This year, the contest included one people’s choice winner and one judge’s choice winner in each category, in addition to some special awards.

One grand-prize winner will be announced at an awards ceremony at the Sage Summit in New Orleans on July 28.

The finalists:

Service Provider, Under $1M in Sales:

People’s Choice: Annabella Watson of RentBillow, “We create value for individuals by providing a platform through which they can rent  unused assets to other individuals. We also create value for individuals that temporarily need assets and do not want to purchase them outright.”
Judges’ Choice: Christine Janssen, Lecturer in the Graduate School of Business at Fordham University. “As an entrepreneurship educator in higher education, I pride myself on creating nontraditional classes. The only way you can learn to be an entrepreneur is by doing it.”

Service Provider, $1M-$5M in Sales:

People’s Choice:Veronica Schreibeis Smith of Vera Iconica Design,
Judges’ Choice:Alex Esposito of The Free Ride, “The Free Ride broke the rules by not charging riders. TFR uses electric vehicles to cut out the cost of fuel and works with sponsors to fund the service. By branding the exteriors of the cars, running video advertisements and offering product samples, the company creates a great marketing platform that also provides an eco-friendly service.”

Service Provider, Over $5M in Sales:

People’s Choice:Mike Agugliaro of Service Key,, which provides home services
Judges’ Choice:Douglas Jackson of Project C.U.R.E, Yearly, the medical industry produces tons of surplus supplies and equipment and ends up throwing them away. Jackson repurposes the excess medical supplies and equipment to save lives. Project CURE delivers 3 semi-truckloads a week to the poorest people in the world.

Technology Provider, Under $1M in Sales:

People’s Choice and Judge’s Choice:Adrian Dayton of Clearview Social, social marketing software for lawyers

Technology Provider, $1M-$5M in Sales:

People’s and Judges’ Choice:Robert Needham of Collaborate USA,

Technology Provider, Over $5M in Sales:

People’s Choice:Matt Rissel of TSheets, "I’m forging the way for the next tech hub of rural America to combine top talent, quality of life and global domination. It's involved raising the bar for customer service, going up against naysayers and pushing the limits."

Judges’ Choice:Manish Patel of Where2GetIt, "I was told that to raise money was the only way to survive this volatile game we call entrepreneurship. Instead, I focused on profit, growth and sustainability. Eighteen years later, we are one of the strongest players in this industry."

Retailers, Under $1M in Sales:

People’s Choice:Susan Landa of The Fossil Cartel,

Judges’ Choice:Vaiana and Bill Attinger of Le Motto, “Le Motto broke almost every rule in fashion. We created a positive, meaningful brand and ignored the mainstream wisdom to be crude or vulgar. We take our inspirational messages directly to fashion lovers around the world through social media, releasing new styles weekly, not once per season.”

Retailers, $1M-$5M in Sales:

People’s and Judges’ Choice:Nima Noori of Toronto Vaporizer, “We broke the rules by marketing vaporizers as gadgets for health-conscious connoisseurs, rather than as smoking paraphernalia.”

Manufacturer, Under $1M in Sales:

People’s Choice:Kurt Shafer of Invisco,, a manufacturer of whole-house and variable-speed fans
Judges’ Choice:Jeff Crabtree of Crabtree Brewing,, a microbrewing company

Manufacturer, $1M-$5M in Sales:

People’s and Judges’ Choice:Craig Wolfe of Celebrity Ducks, “Everyone told us it was impossible to do small hand-painted rotational molded toys in the U.S. We knew that the rubber duck industry began in the USA in the 1800s before it went overseas. We decided to return the industry to America. We are now considered one of the top custom duck manufacturers in the world.”


Startup RuleBreaker:
Beau D'Arcy of Breakwater Chicago, “Breakwater Chicago is breaking the rules of conventional vessel design to create an entertainment venue unique to Chicago: a national and international attraction bringing visitors to experience a world-class city in an unprecedented way.”

Marketing RuleBreaker: Jack Goldenberg of Einstein, da Vinci & Goldenberg, “Under the auspices of my freelance marketing agency, Einstein, da Vinci & Goldenberg, I founded an organization, Sisterhood of the Pantsuit ( that empowers women and will help to elect the first female President of the United States in 2016.”

“We’re proud to honor these innovative entrepreneurs,” said Rieva Lesonsky, CEO of GrowBiz Media and a co-host of the RuleBreaker Awards.

“It was inspiring to discover so many entrepreneurs revolutionizing their industries,” said co-host Mike Michalowicz, author of The Pumpkin Plan.

“All our RuleBreakers have one thing in common: They’re passionate about making a difference,” said co-host Barry Moltz, author of How to Get Unstuck.

Winners were selected by a panel including:

·       Ken Yancey, CEO of SCORE

·       JJ Ramberg, co-founder of Good Search and host of MSNBC’s Your Business

·       Anita Campbell, founder, CEO and Publisher of Small Business Trends and BizSugar

·       Ramon Ray, Marketing and Technology Evangelist of and Infusionsoft

·       Sham Hyder, the CEO of Marketing Zen Group and author of The Zen of Social Media Marketing

·       Gabrielle Boko, the Executive VP of Sage North America

For more information, visit

ABOUT RIEVA LESONSKY:Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. She is a nationally recognized speaker who regularly addresses audiences across the country.

ABOUT MIKE MICHALOWICZ: Mike Michalowicz is the author of The Toilet Paper Entrepreneur, The Pumpkin Plan and Profit First. Mike has grown and sold two multimillion-dollar companies and now operates his third.

ABOUT BARRY MOLTZ: Barry Moltz is the author of How to Get Unstuck: 25 Ways To Get Your Business Growing Again, a small business motivational speaker and radio talk show host.

Rieva Lesonsky
Tags:Small Business, Entrepreneur, Small Biz Daily, Rulebreaker, Rulebreaker Awards
Industry:Business, Media
Location:Lakewood - California - United States
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