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Mary Kom Bags Gold for the Best Online Marketing Campaign at the Digital Crest Awards 2015
EveryMedia Technologies Pvt. Ltd., India’s leading integrated marketing communications company, stood out at the Digital Crest Awards 2015 winning Gold for the blockbuster film Mary Kom. Having ideated and executed the digital marketing gamut for the film, the award was in the Online Marketing Category.
Rudrarup Datta, Head of Marketing and Operations, Viacom 18 says, “Mary Kom as a film not only entertained but also inspired millions of Indians to punch above their weight and achieve their dreams however impossible it may seem. A powerful story needed a powerful campaign and we were very happy to partner with Everymedia who devised innovative integrated campaigns and also implemented measurement and reporting metrics to illustrate the outcomes of each initiative. The success of the film at the box office set new benchmarks for a women protagonist film."
Speaking about the award, Gautam B. Thakker, CEO, EveryMedia Technologies said, "The film Mary Kom has bagged many accolades and it is an honour to add another award to the list. With a story like Mary Kom we had to connect with the audience through emotional resonance in a big way, using intriguing and entertaining methods. With tremendous support and creative freedom given to us by Viacom, our content driven campaigns where effectively executed. Our goal to successfully engage the audience in transparent conversation was a success.”
The digital campaign reflected the content of the film with action-packed online activities. There was a continuous flow of information using tactics that attracted and built an affiliation with the target audience. With the team’s creativity, innovation, design and analytics, the movie succeeded in garnering a huge following across online platforms and with impactful communication on Facebook, Twitter, Instagram, YouTube and strategic news portals.
EveryMedia Technologies was declared a winner against many nominees in the Best Online Marketing category. The other shortlists were Ogilvy & Mather, Madison World, iContract and Maxus India among others.
About EveryMedia Technologies:
Founded in 2009, EveryMedia Technologies Pvt. Ltd. Is one of India’s leading integrated marketing communications company. Listed amongst the Top 40 market research and marketing companies by Silicon India, EveryMedia caters to clients across films, brands, media owners and celebrities. The organization has won several awards for its excellence in digital marketing, consumer engagement and technical innovation at prestigious industry platforms like the Goafest Creative Abby, Asian Customer Engagement Awards, Digital Marketing Conclave, DMAi, Indian Digital Media Awards and Social Media for Empowerment.
EveryMedia provides its clients with a 360-degree approach for a brand’s online presence viz. Digital Marketing, Video Production Services, Gaming, Innovative Media Planning, Design &Development, Web and Mobile Applications, Mobile Marketing, Online Public Relations and Analytics. Some of EveryMedia’s clients include Yash Raj Films, Dharma Productions, Sanjay Leela Bhansali Productions, MSM Motion Pictures, Nadiadwala Grandsons Entertainment Private Limited, Emmay Entertainment, Paramount India, Zee Talkies, Viacom 18 Motion Pictures, Ashvin Gidwani Productions, Jaycee Homes, Siemens, Hyundai India, Adlabs Imagica, Aqua Imagica, and CRISIL Foundation, amongst others. EveryMedia currently has over 200 employees with offices in Mumbai, Delhi, Ahmedabad, Dubai, USA and UK.