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Follow on Google News | EXHIBITOR Magazine and Marty Smith to Offer Lean Six Sigma Training in ChicagoBy: Exhibitor Media Group Few marketing and sales professionals know how to identify the factors that drive consumers to become loyal customers. In just three days, participants will learn how to apply Lean Six Sigma methodologies to optimize sales and marketing programs for maximum success. Lean Six Sigma was originally developed to streamline manufacturing and logistics processes, but Marty, a Lean Six Sigma Master Black Belt Sensei, has now adapted this time-tested methodology specifically for sales and marketing professionals. His unique techniques have helped marketing professionals realize millions of dollars of increased revenues and reduced costs. Participants will discover how to apply critical thinking, DMAIC (Define, Measure, Analyze, Improve and Control), and question-mapping techniques proven to be effective for problem-solving. This one-of-a-kind program will help find the best possible use of marketing resources, optimize customer experiences, improve project management techniques, drive increased sales, and deliver maximum return on marketing investments. Smith’s methodologies are effective for all forms of sales and marketing. These techniques have proven to help trade show marketers get more qualified and actionable leads, select the best trade shows, booth sizing, booth staffing, and more. It works for any industry, helps maximize any marketing budget, and is effective for any sales cycle. Upon conclusion of the training, participants will receive Lean Six Sigma Orange Belt Certification. Plus, this coursework is an approved elective for Certified Trade Show Marketer (https://www.exhibitoronline.com/ For more information, go to www.exhibitoronline.com/ About Exhibitor Media Group The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; End
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