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Follow on Google News | Looker Partners with NorthBay to Deliver Unified Business Intelligence for Marketing and Sales TeamsBy: NorthBay Looker, a provider of the SaaS business intelligence platform creating data-driven companies and NorthBay Solutions, a premier provider of big data services, today announce a partnership to deliver a unified approach to big data, business intelligence and analytics. NorthBay brings global scale and deep big data experience with hundreds of certified big data specialists around the world. Looker is a new BI platform that unlocks the value in large, complex datasets by connecting directly to the database (without moving data), providing a modeling layer to describe the data rapidly and flexibly, and enabling data teams to curate a single, reliable lens into the full dataset for business users to explore through a web interface. Customers will now benefit from a unified big data implementation that includes unifying multiple sources of data into a single warehouse and then leverage the Looker platform to enable customers to get value from their data easily and effectively. Today, marketing and analytics teams are constantly under pressure to deliver measurable results to the business but are faced with a deluge of marketing, sales, subscriber and other data, campaign dashboards and disparate services that make it difficult to quantify and assess business results across channels in a clear and concise way. Looker and NorthBay are delivering solutions and services that help marketers and sales teams more quickly and efficiently deliver, manage and analyze user data across all marketing channels, including web, email, mobile and social channels. This partnership brings together Looker’s BI platform with NorthBay’s experience in big data warehouse and customer intelligence solutions design and big data expertise. “Organizations tell us they need a simplified way to deliver insight that generate rapid return on investment without being overwhelmed by managing a fragmented spectrum of technologies,” “Looker is specifically designed to interact with a new generation of cloud platforms such as Amazon Redshift,” added Frank Bien, founder and CEO of Looker. “By using the Looker BI platform, NorthBay and Looker can provide their customers with a scalable and global solution platform that can help them focus on their business rather than on the technology,” About Looker (http://www.looker.com/ Looker is a web-based business intelligence platform that brings people and data together, in context. Looker puts actionable data in the hands of the people who need it most, through a unique data description language called LookML. With LookML, analysts can create and curate custom data experiences — so any employee can explore and utilize the data that’s most relevant to them. Purpose-built for the next generation of analytic databases, Looker integrates with Amazon Redshift, Teradata Aster, HP Vertica, Greenplum, Impala, Bigquery and Spark, among others. More than 250 industry leaders trust Looker to unleash the power of their data, including Yahoo!, Warby Parker, Asana, Instacart, Docker, Venmo, Upworthy, Gilt and more. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York and London. Investors include Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures, and PivotNorth. For more information, follow @lookerdata or visit http://www.looker.com. About NorthBay NorthBay is a global provider of big data software product development services and solutions. The company specializes in the architecture and development of products for clients in markets that include media, advertising, mobile gaming, financial services, healthcare, life science, education, publishing, and retail. NorthBay Solutions currently employs nearly 200 people worldwide. For more information visit http://www.northbaysolutions.com Media Contacts: Looker Elizabeth Gordon Director, PR Looker elizabeth@looker.com NorthBay Solutions Brian Barker CEO NorthBay brian.barker@ End
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