How To Build a Successful Exhibit for Your Business (infographic)

SARASOTA, Fla. - June 9, 2015 - PRLog -- Building a successful exhibit for your business has several variables and components, but it’s not all that difficult. Did you know that 85% of an exhibits success comes directly from having effective display performance on the floor of the trade show?  Starting out you want to set up your goals, from branding, recruiting, and obtaining leads, to courting investors.

You want to make sure that you have a solid and realistic budget for the event, and should spend no more than 2/3 of the budget on the trade show booth.  You may want to consider other expenses like travel, hotels, staffing, food, and raffle items.

You will also want to maximize your impact. Decide how much space is required to properly showcase your company and your products. Remember, trade shows are the MOST important B2B marketing tool, so be sure to have your logo on everything, encourage questions, host a raffle, and offer memorable swag bags.  Just be sure to draw a crowd and stand out!.................