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Triton Precision Power Tools announces a new promotional partnership
Triton, the global power tool brand behind some of the most innovative products in woodworking, has announced an exciting new partnership with woodworking YouTuber April Wilkerson
By: Triton Precision Power Tools
As a Brand Champion, April will use Triton’s extensive range of precision power tools during the making and filming of her weekly projects, without compromising the independent nature of her posts. April will support Triton with the development of a series of projects which will be available for download on the Triton website and other social media channels. In addition, April will work with Triton, demonstrating their tools and her projects at shows and exhibitions in the USA.
"I'm excited to be given the opportunity to become a Triton champion,”said April. “When I first thought of finding a sponsor, I decided I would only team up with a company I truly wanted to support and promote to my audience, so I feel lucky that I get to align myself with Triton. Working with such an innovating tool company will make my job as a woodworker and champion very easy!"
Commenting on the partnership, Triton’s Global Brand Manager Steve Hewson said: “With Triton’s recent expansion of our product line-up for the USA, we felt it was important for us to reach a wider audience than the traditional experienced woodworkers who are already familiar with the brand. April speaks directly to a new generation of enthusiastic makers and project builders who are avidly seeking new skills and ideas as well as a chance to make practical and beautiful things for their homes and gardens. This long-term partnership supports April during the development of projects and will reach a wider international audience through the Triton enthusiasts community”.