Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Ultimate Direction Celebrates 30 YearsUltimate Direction invented the entire category of hydration packs in 1985, and is continuing with 30 more years of cutting-edge innovation.
By: Ultimate Direction “For 30 years, Ultimate Direction products have enabled people to go further, faster, and easier, which helped define what a hydration pack is,” said Buzz Burrell, Ultimate Direction Brand Manager. “Recently our Signature Series Vests literally changed the entire hydration category again, our Fundamentals collection of technical apparel (http://ultimatedirection.com/ Ultimate Direction products are designed by some of the best athletes in the world, such as Scott Jurek, Anton Krupicka, Peter Bakwin, Timothy Olson, and Sage Canaday. Many of them will be present when UD celebrates its 30th Birthday party at the Boulder Premiere of Run Free (https://tickets.thedairy.org/ About Ultimate Direction Ultimate Direction is a leader in athlete hydration, having created the entire hydration pack category in 1985. Since then, runners, hikers, climbers, and cyclists all over the world have relied upon a backpack, waist belt, or handheld bottle to stay hydrated and Ultimate Direction’s market leadership continues today with their athlete-designed Signature Series Vests, Jurek Collection, and Fundamentals apparel collection, setting a new standard with cutting-edge materials, design, and style. www.ultimatedirection.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|