The Road Less Traveled: A Better Way to Finance Growing Business

CARSON CITY, Nev. - June 4, 2015 - PRLog -- Young businesses seeking financing to grow and thrive can now do so without

·     incurring debt or

·     selling equity

which are increasingly costly and risky in a time of rapid change.

How is this possible? This new book explains Revenue Royalties Finance (also known as Revenue Participation, Revenue Sharing and Revenue-based Finance)... an innovative means of financing companies that removes much of the risk which accompanies investing in young businesses and that puts business owners and investors on the same side of the table.

The Road Less Traveled: A Better Way to Finance Growing Business was published by Intelliversity, THE Leadership Academy for Entrepreneurs - Led By Investors, and is available free at: s3-us-west-2.amazonaws.com/intelliversity/The+Road+Less+Traveled.pdf. It was authored by Robert Steven Kramarz, Intelliversity's Executive Director.

This book was advised by Arthur Lipper, of Wall Street renown and the former publisher/editor of Venture Magazine with guidance from Pacific Royalties and Michael North.

According to Lipper, "A good transaction is one which brings a smile to the face of both parties when recollecting. Capital risked by one for the benefit of another is a noble act and appropriately rewarded by a sharing of revenue,” he further stated.

“Because of rapid technological change, investing in private companies has become little more than gambling. Revenue Royalties is a sane win-win solution that frees up investment dollars for tens of thousands of companies currently starved for capital. I’m proud to let the world know about it,” Kramarz added.

The Road Less Traveled: A Better Way to Finance Growing Business uses a mix of stories, examples and explanation to inspire the owners of small businesses, and those that want to be, to further investigate and use this updated financing method. It is intended to not only supply financing, but to bring hope to many business owners, and a new explosion of prosperity to the free world.

A more comprehensive version, The Road Less Traveled: A Guidebook to Revenue Royalties, will be available soon on Amazon.com for $17.

About Revenue Royalties:

The concept is simple: with Revenue Royalties both owner and capital provider care most about increasing sales. So the investor purchases a slice of the gross revenues of the company, rather than a slice of ownership of the company. This is a method long used by oil drillers, gold miners, musicians, authors and actors, and now available to all businesses. Adapting this method for business use required years of careful analysis, design and modeling by Lipper, who leads a team of investment professionals, to make it viable.

About Arthur Lipper:

Lipper has been affiliated with the international financial community all of his adult life. His Stock and Commodity Exchange memberships have included: NYSE, American, Midwest, Pacific Coast, Detroit, Boston, Philadelphia, Bangkok, NY Comex and NY Futures Exchange. He has served as advisor to: Mid-America Commodity Exchange and Bourse de Beyrouth. He was the founder and CEO of Arthur Lipper Corporation and co-founder and Chairman of New York & Foreign Securities Corporation. Mr. Lipper also serves as President of Communications Management Associates. An innovator in the field of financial services, he pioneered breakthroughs in the fields of mutual fund analysis, stock index futures and mutual funds, through the Lipper Index and the international Lipper Fund Performance Awards.

About Robert Steven Kramarz:

Investor and investment manager, entrepreneur, leadership trainer, author, marketer, software developer and inventor, Kramarz transformed from a technical career into a serial entrepreneur and from there into a leadership trainer and investor; always bringing an innovative approach to each practice area. Most recently, he is focusing his time on capitalizing innovative companies using revenue royalties, called Revenue Participation Funding, with the intention of bringing capital resources to thousands of innovative ventures.

Learn more about Intelliversity at www.IntelliversityCampus.org