As The Non-Toxic Beauty Trend Builds, Spa Heroes Arms Consumers With Ingredient Intelligence

NOVATO, Calif. - June 4, 2015 - PRLog -- Acting on its mission to create greater awareness of healthy (and not so healthy) beauty product ingredients, Spa Heroes, the monthly beauty subscription service, announces its Beauty Cabinet Detox education campaign. Based on the use of its free, downloadable Pocket Guide to Ingredient Intelligence, conscious (and curious) consumers are invited to check the labels on the products they use. How to do a Beauty Cabinet Detox is available on the brand’s website and leads users through the process in 10-minute, 30-minute and All-the-Time-in-the-World increment options.

“We want to help everyone learn more about what they put on their skin,” says Spa Heroes founder, Jeannie Jarnot. “Knowing more helps you make smarter decisions. And when it comes to some ingredients, knowledge could save your life.”

Additional web-based tools includes Villain (toxic) and Superpower (clean and healthy) ingredient information, a video series, and a special edition of blog posts focusing on the different aspects of detox-ing – from beauty rituals and special ingredients, to cleansing foods and the spa modalities that support the cleansing of body and mind for relaxation and rejuvenation.

A sweepstakes (https://www.spaheroes.com/landing/destination-detox-retreat/) celebrating the effort, running June 4 – 18, 2015, features the Urban Remedy (http://www.urbanremedy.com) Destination Detox Retreat (https://www.spaheroes.com/landing/destination-detox-retreat/) at Carmel Valley Ranch (http://www.carmelvalleyranch.com) in Carmel, California. Enter to win at www.spaheroes.com.

About Spa Heroes

Dedicated to 100% healthy beauty products, Spa Heroes’ monthly delivery provides a fast, easy and cost- saving way to dial in to high-performance, natural face, body and hair products. Vetted by spa pro and company founder, Jeannie Jarnot, each product – sourced from a variety of mostly independent beauty labels – meets her strict criteria for clean ingredients, visible results and a sense-enlivening experience.

The service helps women who know they should be using healthier beauty products but don’t have the time to sort through the choices. Beyond experiencing clean beauty, anyone can visit SpaHeroes.com and download a free copy of its Pocket Guide to Ingredient Intelligence, a handy reference listing 16 of the most commonly found Villain ingredients to avoid and 16 of the most effective Superpower ingredients to look for when shopping for skincare.

The subscription service, priced at $39/month, offers tremendous savings, as most of the products retail for more than $75. Spa Heroes Expert Selections are fresh, first-run products.