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Follow on Google News | SFIMA to host Citrix customer marketing presentation on June 11Three senior Citrix marketing professionals to present award-winning global customer program at regional interactive marketing industry event
By: SFIMA It will be presented by three senior marketing professionals from Citrix: Eileen M. D’Ippolito, director of customer marketing, Lee H. Rubin, senior manager of global reference programs, and Pascale R. Royal, manager of global advocacy programs. The three will discuss how they transformed the Citrix global customer marketing strategy by combining traditional content vehicles with modern digital distribution mediums. "We've partnered with our customers to share their stories and fuel our joint marketing efforts," said D'Ippolito, director of customer marketing at Citrix. "In return, we've deepened our customer relationships and delivered highly utilized content that drove measurable results for the sales team. It's a win-win." Moving beyond case studies, testimonial videos, and customer references, they tapped existing Citrix customers to create value-added content for marketing to new prospects. The team turned to mobile channels to publish the content and implemented systems to accurately measure the impact of their programs. This spring, the customer marketing team’s efforts were recognized by Sirius Decisions, a global B2B research and advisory firm, with its prestigious “Program of the Year Award” in Account Based Marketing. “We are excited to have Eileen, Lee and Pascale share their customer marketing success at SFIMA’s June networking and educational event,” Brett Circe, newly appointed president of SFIMA, states. “Today’s digital marketing landscape has introduced powerful new ways to target, engage, and convert new customers; bringing fresh value to time-tested marketing methods. We invite South Florida’s business and marketing communities to join us as we dive into the latest customer marketing tactics with Citrix.” Tickets for the event are $39 in advance or $49 at the door, for non-members. Admission is free for SFIMA members. From 6:30 to 7:30 p.m., SFIMA will host an industry networking engagement with drinks and hors d'oeuvres. Then, from 7:30 to 8:30 p.m., the Citrix team will present, followed by a Q&A session. Citrix headquarters is located at 851 W. Cypress Creek Road, Fort Lauderdale, FL 33309. For additional information on the event or to purchase tickets, visit http://www.sfima.com/ About SFIMA The South Florida Interactive Marketing Association (SFIMA) is the foremost organization for marketing professionals throughout Broward, Miami-Dade and Palm Beach counties. Offering educational events, peer networking, and professional development opportunities, SFIMA is dedicated to educational excellence and expertise in digital marketing. The membership organization serves as the voice for South Florida’s interactive marketing industry. Single and multi-seat memberships are available. To learn more about the benefits of membership, visit http://membership.sfima.com/ About Citrix Citrix is leading the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Citrix solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. With annual revenue in 2014 of $3.14 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally. Learn more at http://www.citrix.com (http://www.citrix.com/ End
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