PPAI Enhances Tradeshows by Unifying Housing with Registration

FREDERICK, Md. - June 2, 2015 - PRLog -- Promotional Products Association International (PPAI) and Experient plan to unify event housing and registration together at The PPAI Expo and Expo East.

For the past three years, Experient has been providing registration and lead services for these events. Combining demographic and behavioral data drived from registration and housing will allow event organizers to see and understand more about their events than ever. With this data, business decisions can be made that will enhance marketing efforts and result in better guest experiences.

“Experient has done a great job with our registration and we believe that combining registration and housing will enhance our member experience,” said Darel Cook, PPAI director of expositions & meetings. “Our ability to create individual experiences through complete data knowledge from combined registration, lead, and housing services separates us from our competition and furthers our goal to make the PPAI Expo and Expo East exceptional and unique events.”

This partnership casts further proof that Experient is the event industry’s leading provider of unified event services and technologies.

Founded in 1903, the Promotional Products Association International (PPAI) is the world’s largest and oldest not-for-profit association serving more than 11,000 corporate members of the $19.8 billion promotional products industry which is comprised of more than 33,700 businesses with a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates the industry’s largest trade show, (The PPAI Expo is held each January); leading promotional products safety and compliance program, more than 50-year-old professional development and certification program; and publisher of industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit http://www.PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.

Experient, a Maritz Travel Company, leads the Meetings & Events Industry as one of the best-known and most respected brands in the world. This reputation is earned with each meeting, convention, tradeshow, conference, sporting event and exhibition produced for clients. Professionals are dedicated to Perfecting the Event Experience® through experience design, attendance building, risk management and security, revenue generation and cost savings, and event intelligence. Across the globe, association, tradeshow, sports and government clients turn to Experient for the best in unified registration and housing, event planning and management, site sourcing and contract negotiation, mobile event platform, lead retrieval, data management and marketing. Experient creatively engineers and fully integrates the total event experience–one that is distinct, memorable and remarkable–while driving data analytics and bottom line results. Visit http://www.experient-inc.com for more information.