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Indri Releases Mobile Website Grader to Educate Retailers of Their Mobile Sales Potential
By: Indri LLC
"With Mobile Potential, Indri is putting a tool into retailers' hands that proves exactly how much money a website loses due to poor user experience on mobile devices," said Alec Newcomb, CEO of Indri. "By using your own data, Mobile Potential provides a compelling case for making mobile improvements to websites."
Mobile users now account for 60 percent of all online traffic, according to comScore. Google's recent algorithm update -- dubbed "Mobilegeddon"
Desktop versions of websites are typically difficult to view and use on a mobile device, requiring users to pinch or zoom in order to read the content. Users find this experience frustrating, and are very likely to abandon these websites. Alternatively, mobile-friendly websites are readable and immediately usable.
The Mobile Potential app is available at http://mobile-
Indri's team brings two decades of experience helping the largest companies in the world integrate their digital marketing (http://indri.co/