ThoughtShift and Biscuiteers Shortlisted for Best B2C SEO Campaign in The Drum Search Awards 2015

BRIGHTON, U.K. - May 27, 2015 - PRLog -- ThoughtShift has been announced as a finalist for work on Biscuiteers’ SEO campaign in The Drum Search Awards 2015 for the category Best B2C SEO Campaign.

ThoughtShift and luxury biscuit gift brand Biscuiteers worked on the shortlisted SEO campaign between September and November 2014. This lucrative time for retail, particularly within the gifting sector, needed a highly target consumer focused approach to eCommerce SEO.

Becky Lynch, Head of Marketing at Biscuiteers commented: “We are over the moon to be shortlisted in The Drum Search Awards in three different categories. This SEO campaign delivered some superb results with eCommerce SEO revenue increasing by 77% year on year at our most lucrative time of year.”

Managing Director and Co-Founder of ThoughtShift, Helen Trendell commented: “We’re pleased with the Best B2C SEO Campaign shortlisting as a tangible recognition of our audience-led ThoughtShift Agile Digital MethodologyTM. We love working with eCommerce brands like Biscuiteers and this campaign generated some great results including a 203% increase in non-branded SEO traffic and a 90% increase in new users from SEO.”

In addition to the Best B2C SEO Campaign, ThoughtShift’s work for Biscuiteers has also been shortlisted in the categories Best Retail/eCommerce SEO Campaign and Best Consumer Products/Services SEO Campaign. Alongside the three nominations for eCommerce SEO (http://thoughtshift.co.uk/services/seo/) campaigns, ThoughtShift and furniture retailer client Gopak have been shortlisted in the category Best B2B PPC Campaign.

With judges including Matt Bush, Head of Performance at Google, The Drum Search Awards aim to “shine the light on the great work that is being done in search”.

The DRUM Search Awards winners of Best B2C SEO Campaign category will be announced at a black-tie ceremony on the 9^th June at the Marriott Grosvenor Square, London.