foodpanda celebrates third year of operations in Thailand
foodpanda Thailand announces number-one status in online food delivery services
The company is projected to record more than 550% growth from 2013 to 2015 with approximately 1,000 partnered restaurants set to join the service by the end of 2015.
Alexander Felde, Co-Founder and Managing Director of foodpanda Thailand said, “We are delighted to celebrate the outstanding successes achieved in just three years of operations. Our network of partnered restaurants has grown rapidly, expanding from 150 restaurants in 2012 to more than 700 restaurants today and leading to increasing numbers of customers and orders. We strongly believe that our growth will continue, as we retain our leadership in the online food delivery market.
“foodpanda will remain focused on enhancing customer experience by in-sourcing more deliveries and decentralizing outsourced deliveries while also serving a wider range of people by targeting new areas and establishing solid base with vendors and customers. Additionally, we will go beyond simple delivery services by extending our digital services with website and application development for our partners. We have been developing digital channels for Baan Ying restaurant and Scoozi Italian Restaurant to help them reach out to more customers.”
foodpanda Thailand has proven itself the fastest growing online food delivery service provider in the market with 20% monthly order growth. The company welcomes more than 280,000 unique visitors to its website each month along with more than 350,000 app downloads.
“Our successful growth is a result of innovative strategies that combine geographical expansion – the exploration of new business opportunities in more cities, which led to our current coverage in key areas of Bangkok, Chiang Mai, Pattaya and Hua Hin – and coverage densification, which is achieved by increasing the number of partner restaurants and diversifying the cuisine on offer along with customer target groups. Currently, more than 700 restaurants can deliver their menu directly to customers, whether at home, work, or anywhere else. Lastly, we achieve service diversification by offering more than just delivery services and enhanced marketing support to our partners – namely with the addition of website and application development services as well as the creation of packaging and promotional items to support their marketing activities,”
foodpanda also revealed insights on its customers in Thailand, including profiles and attitudes towards online food ordering. The company’s data show that more Thai people are placing online orders, reflecting their growing affiliation with technology, increasing social network activity, and greater interest in internet-based service platforms.
foodpanda's key findings include:
· Majority of customers for online food ordering are Thais (56%), compared to only 12% in 2012
· Food delivery in Thailand is growing faster with 150-percent growth since 2012
· 46% of orders were made through the website, while 53% and 1% originated from the application and the call center respectively
· Loyal customers place at least 10 orders per month with an average monthly value of 9,000 baht
· Burger is the most popular menu ordered (23%), followed by pizza (15%) and Thai food (10%)
· Top delivery areas in Bangkok are Sukhumvit, Asoke and Sathorn
“foodpanda is committed to attain a deep understanding of the real needs of Thai consumers to offer their favourite food and quality services. We are passionate to learn about their behaviors and what they take into account when making decisions to place online orders,” said Alexander Felde.
Since its launch in 2012, foodpanda has reached an important milestone with global access to 46,000 restaurants in 39 countries. Following expansions into Chiang Mai and Pattaya in 2014 as well as a partnership with Food by Phone and expansion into Hua Hin this year, foodpanda Thailand has become the number-one player in Thailand’s online food delivery market. The company is now working with more than 700 restaurants across the country to deliver delectable delights to key areas in Bangkok – including Sukhumvit, Asoke, Sathorn, Thong Lor, and Silom – as well as Chiang Mai, Pattaya, and now Hua Hin.
Visit http://www.foodpanda.co.th or download the foodpanda mobile app – available on all mobile platforms, including iOS, Android, Windows, Nokia X and Asha – to have your favorite dishes delivered right to your door today.
About foodpanda (http://www.foodpanda.co.th/)
Foodpanda is the leading global online food delivery marketplace, active in 39 countries. The company enables restaurants to become visible in the online and mobile world and provides them with constantly evolving online technology. For consumers, foodpanda offers the convenience of ordering food online and the widest range of cuisines via the web or the app. Foodpanda, hellofood and Delivery Club operate in 39 countries across five continents.
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