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Shirting is the New Verb in Sports Marketing Circles
U Can't Keep Up is the "New Sentence" Handed Down by Fans to Rivals
By: UCKup Sports Apparel
The new "Free T-Shirt Trend" being instituted by several NBA Teams is considered Guerilla Marketing with “the biggest pop” you can get at a sporting event. Shirting is even being called the “new verb” in sports marketing circles.
T-shirts are not quickly discarded. The Golden State Warriors, through Wednesday, had played 14 home playoff games in the last three seasons. It has given away more than a quarter-million gold T-shirts that now make regular appearances around Northern California. It is a slow-release form of guerrilla marketing. “For a few dollars a shirt, you'll be getting somebody to advertise your brand in perpetuity, or at least for a certain amount of time.” Frank said
When asked how this new trend would effect his marketing efforts, John Frank, Founder and President of UCKup Sports Apparel said: "If Shirting is indeed the “new verb” in Sports Marketing Circles, then U Can’t Keep Up (UCKup) is the “new sentence” being handed down to opposing teams. We couldn't be happier to see that sports teams see the value of giving away free T-Shirts to their fans at major events. We simply believe we can do it better (more bang for their bUCK)and are steadfast in our belief that we fill a huge void in the sports apparel industry.
"Sports Fans have historically proven their inherent love to root for their teams, and that demand has been well serviced by sports apparel companies worldwide, Yet, at the same time, there's an unfulfilled demand, which in our eyes, provides for an untapped market."
"In addition to rooting FOR their favorite teams, sports fans have also historically proven their tenacity to "ROOT AGAINST" opponents with the same passion...yet there's nary a product to meet that demand. UCKup Sports Apparel intends to change that" said Frank.
"The impetus behind our startup is not to compete for a slice of the same pie, but rather, give sports fans their cake and let them eat it too, while filling the void in the Sports Apparel Industry. Supply and Demand is Economics' 101 and the demand for a product that empowers sports fans to ROOT FOR their team and ROOT AGAINST their Rivals is, pun intended, rooted within every sports fan.
Our trademarked design piggybacks on the fact that the vast majority of sports teams end with an "S." Our U Can't Keep Up" (UCKup) with "the home team" intimation, creates a subtle tongue-in-cheek communiqué that opponentsUCK.
For years, sports fans have vivaciously intimated the adage that rival teamsUCK. UCKup Sports Apparel simply managed to profoundly, yet tactfully delineate their disdain in such a way that that it alleviates lewdness while embodying how sports fans truly feel.
So why is "shirting" the new verb in the sports marketing circle?
“The impression when you walk into the arena and see 20,000 yellow shirts neatly folded over every chair, it tells you, ‘I’ve arrived,’ ” the Warriors’ chief marketing officer, Chip Bowers, said. “It kind of takes your breath away.”
“That will give you the biggest pop you can get at any sporting event, to offer a free T-shirt,” said Joe Dupriest, the Washington Wizards’ chief marketing officer.
“I don’t think it’s going away anytime soon,” Peter Sorckoff, chief creative officer and senior vice president for marketing for the Atlanta Hawks, said. “The way it looks on television is important to teams and to broadcasters. And I really believe in the sociological and psychological impact it has on people. I think people want that. That’s why they are coming to the game. They want more of that.” UCKup provides more. Our two-sided full color printed T-Shirts are, ironically, more one-sided, eliciting both excitement for the home team and disdain for the rival. UCKup Sports Apparel makes the wearing of a sports T-shirt more impactful.
Scott Sonnenberg, the Chicago Bulls’ vice president for corporate sales put it best: “When you come to a game, you want to feel you’re a part of it, that you can impact the game. To have those red T-shirts, they feel like they’re part of it, they are impacting the outcome.
UCKup is currently undergoing the process of obtaining licensing from the major sports leagues, including but not limited to, the NBA, NFL, MLB and NHL. We would welcome contact from anyone that could be of assistance for which we would provide an equity stake in our company.
For more information please visit: http://www.UCKup.com To speak directly with us please email or call John Frank via the link contained herein.
#UCKup Sports Apparel - Shirting Press Release
Page Updated Last on: May 22, 2015