How to Drastically Increase Your Online Presence and Build Your Business with SEO

DES MOINES, Iowa - May 13, 2015 - PRLog -- How often today do consumers run a quick internet search to research something they’re interested in? What about before they make a purchase? Prospective customers are doing their research every day before making buying decisions. What and who they see makes a difference. There’s been a lot of buzz about Search Engine Optimization, or SEO, lately with the increasing use of smartphones and search engines. Accompanying the buzz are a lot of question marks many people don’t understand the complexity and detail involved with SEO.

Many businesses today resist launching new marketing concepts and campaigns because of the rigors involved with understanding and maintaining their digital presence. Often times many believe they can use their tried and true methods and leave their website as is. What many business owners don’t realize is just how much having a strong digital presence can do for their business. But just how important is it?

A sample of over 8 million searches on gravitateonline.com found that search engine users clicked on a first page result 94% of the time. That means only about 6% of searchers actually traveled to the second page. In most cases, the top non-advertisement search result gets over 1/3rd of the clicks! The higher a website appears in the search results the more page visits it will receive. It is an even bigger advantage when a company’s website can show up multiple times on the first page of search results. There are so many different variables search engines use to rank websites, and it goes far beyond the website itself.

On SearchEngineLand.com Casie Gillette, the Director of Online Marketing at KoMarketing Associates, relates creating a competitive SEO campaign to solving a mystery. Competitors may rank higher in the search engine results for any number of reasons and finding out why is the starting point. One reason competition may outperform a company is because they have a large list of websites creating links back to their website. These links are referred to as backlinks and they are a sizeable variable of what search engines consider when they rank their searches. Backlinks can help boost a website in a number of ways through blogs, press releases, social media, events and many other types of activity. Creating appropriate backlinks is one of the many variables premier search engines use to rank internet searches.

Businesses are discovering the hard way they’re losing out on prospective customers if they are not visible to them, fortunately this is something that can be achieved through effective Search Engine Marketing. There are many companies claiming to offer SEO services but they only just scratch the surface when it comes their approach and Search Engine Marketing. They may optimize a website, list it in a few directories, and that’s where their SEO campaign ends. Many businesses believe having an optimized website is enough to maintain a strong digital presence, but website optimization is only the beginning of a successful campaign. That’s where the Be Always Marketing (BAM) team stands out. Their in-depth approach to digital marketing allows their clients to focus on their strengths while the BAM team handles everything on the digital marketing side.

Due to the complexity of digital marketing and the struggles businesses face, the BAM team is taking this opportunity to educate the public on Search Engine Marketing and Optimization. They will be putting on a lunch and learn seminar to share the same tools and resources they use day to day. This will be a great resource for those who recognize the importance and want to learn the signature methods the BAM team uses to launch websites up the search engine rankings.

The SEO Lunch and Learn will take place on Tuesday, May 19th from 11:30am-1pm at the Urbandale Chamber of Commerce (2830 100th St #110, Urbandale, IA 50322). Registration is $20 and will include catered lunch, networking opportunities and an hour long strategy session highlighting powerful SEO tools and resources. In addition, all attendees will receive a custom digital dashboard built exclusively for their website to track analytics and metrics. Registration is required. Networking begins at 11:30am and the strategy session takes place 12-1pm.

Link to Register: http://bealwaysmarketing.com/seo/seminar/

Contact JT with any questions at JT@BeAlwaysMarketing.com

Be Always Marketing is a local digital marketing company that has been helping businesses across the country increase their digital presence and ROI since 2011. The team has been mastering SEO, digital marketing, and customer service management since 2003.