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‘Diagnosis’: The Big Apple has a Worm... I ♥ NEW YORK
I ♥ NEW YORK... But Not The Big Apple? "If it ain't broke, don't fix it" mentality costing New York City millions and millions of dollars. New York City's love affair with I ♥ NEW YORK like jilted groom pursuing bride who left him at the alter.
By: GOLDEN OpportUNITY FOR UNITY, Inc.,
Contact: Regi Taylor 443.453.4420
“‘I ♥ NEW YORK’ does not LUV the Big Apple! For those of us who love City life, it’s EYE LUV THE BIG APPLE!” These are the sentiments of Artist Regi Taylor regarding his new souvenir venture. Two decades ago Taylor answered a Request For Proposals (RFP) during the mayoralty of Rudolph W. Giuliani for vendors to create a collection of ‘official’
The City rescinded the RFP before it could come to fruition leaving nearly three dozen vendors, including Mr. Taylor, with some great ideas, most between the drawing board and the production line. Regi has taken his designs out of mothballs to compete with other New York City-themed collectibles, including I ♥ NEW YORK.
I ♥ NEW YORK is 100% owned by the New York Empire State Development Corporation. The City of New York has no proprietary interest in I ♥ NEW YORK which has earned untold billions in profit since its 1977 inception. There is no comparable universally recognized logo that symbolizes New York City.
“Know your history,” says Taylor. “It’
“It’s incredible in our logo-conscious, brand-driven culture that in 2015 the City of New York has not established a graphic promotional identity to represent the Big Apple in the marketplace,”
According to Regi Taylor, an official – or unofficial – New York City merchandising venture would be even more viable in 2015. New York City’s aggregate resident and tourist population in 2014 reached a record 75.1 million persons; 20.1 million citizens in the metropolitan region, and an estimated 55 million visitors.
“Of course, the full potential of an EYE LUV THE BIG APPLE merchandising campaign would be realized if it were ‘official’