- May 8, 2015
-- Hotel Formule1 is a proud winner of Asian Customer Engagement Award 2015
for two prestigious titles- Gold in best print promotion and silver in best jingle audio
, both for its campaign- Feel Rest Assured. These awards are a part of Asian Customer Engagement Forum (ACEF) and are given to brands for their outstanding work in marketing focused towards customer engagement.
The awards were evaluated on the basis of creativity, customer engagement messaging and the rationale behind the media planning and targeted reach (in case of promotions).
ACEF awards comprising a team of advisory board members guided by senior marketing stalwarts and recognizes best marketing campaigns/activities from various industries like FMCG, retail, Television brands, etc.
According to Madhu Joshi. Director Marketing & Communication, Hotel Formule1 India, “It gives us sense of pride to witness the brand campaign been recognized for such a prestigious award titles”.
The awards ceremony event was held in Mumbai, India on April 25th
Hotel Formule1 launched its campaign ‘Feel Rest Assured’ in 2014. The campaign launched in various mediums- print, digital, audio, outdoor; was centered on customer as key focus. The message in each communication area focused on the experiential benefit of the brand and its promise to deliver a rest assured experience to its guests.