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The American Registry Names Michael Moran Chief Executive Officer
Delray Beach Based Recognition Company Takes New Direction With New Leadership
By: The American Registry
Based in Delray Beach, Florida, American Registry specializes in creating personal recognition products for authors and subjects of magazine and newspaper articles. Customers range from business professionals and sports figures to restaurants, publishers, hobbyists, elected officials, and families from all over the United States. Their signature product, a custom-created wall plaque that preserves a noteworthy publication featuring their customer, is an elegant way to broadcast community recognition when showcased in a lobby, waiting room, or office.
Under Mr. Moran’s leadership, American Registry will continue to diversify its product offerings, enabling its customers to seamlessly integrate their publicized accolades through digital media, brilliant video productions, and specialized reputation management solutions. Rather than using publications and press placements as lead generation tools, Moran looks to implement a more synergistic approach to commemorating their customers’ accomplishments by offering the option to purchase memorabilia in the actual publication when possible. He believes that using a more aboveboard method of sales will provide additional value and convenience to the end user, in addition to providing an incremental revenue stream for the publication, versus direct sales tactics that have been utilized in the past throughout the industry.
In his new position, Mr. Moran is committed to pivot the company to become a more powerful resource for its partner publications. By partnering with publishers, American Registry aims to change the dynamic of its niche industry into one of lasting mutual benefit. Mark McCormick, President of Gulfstream Media Group, which publishes Gold Coast, Boca Design, Boca Life, The Palm Beacher, Jupiter Magazine, and Stuart Magazine, is “excited about American Registry partnering with publishers like ourselves both from a revenue standpoint, and from a branding standpoint. It’s our hope to have plaques with the names of our magazines in 500 to 600 businesses in every city” featured in Gulfstream’s magazines.
Michael Moran, a South Florida native, has more than a decade of experience in print publishing at FORTUNE Magazine, as well as business development at uSell.com, the company that transformed how consumers sell their retired smart phones. More recently, Mr. Moran led a global accounting team at a cloud-based e-invoicing company servicing the Fortune 1000. In addition to his accomplishments in business, Mr. Moran also sits on the board of Hope South Florida, a 501(c)3 non-profit that has been helping the homeless community and families in crisis throughout South Florida for over 20 years.
All American Registry products are made locally; each custom plaque is designed and manufactured in their facilities in order to ensure superlative quality and the fastest turnaround time in the industry.
For more information on The American Registry, visit www.theamericanregistry.com. To schedule an interview with Michael Moran, please contact Sara Shake of Exposed PR at 954.336.3275 or firstname.lastname@example.org.
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