Nearshore Americas´ New Documentary Takes Viewers Into Mexico’s Innovative IT Sector

GUILFORD, Conn. - April 28, 2015 - PRLog -- Mexico’s States of Innovation, an original 32-minute documentary produced by Nearshore Americas, examines four key geographical areas – Mexico City, Guadalajara, Queretaro and Monterrey – that play vital roles in Mexico’s IT sector. The documentary, directed by J. Alejandro and produced in association with MexicoIT, Prosoft, Canieti, and the Secretaria de Economia, takes viewers into the innovative initiatives that are positioning Mexico as a significant player in global IT, while also providing insight into the culture and dynamism of the country.

“Insight from Mexico is not always readily accessible and yet the IT industry is blossoming and there is increasing interest in outsourcing to the country. Mexico’s States of Innovation offers a useful in-depth look into four key centers in Mexico that are leading the way in terms of IT innovation,” said Kirk Laughlin, Managing Director of Next Coast Media.

Guillermo González King, Chief Executive of MexicoIT, added: “This documentary captures a multi-angled perspective on Mexico and four of its comprising states. We set out to gather stories and anecdotes that centered on Innovation and Technology but ended up with so much more. The essence of Mexico’s talent, a mix of traditions and the demands of a young global minded demographic engaging with the requirements of business culture, oscillate against the backdrop of a modern and thriving country.”

The culmination of more than five months of work, this pioneering documentary tackles relevant issues, from the changing perceptions of Mexico to the country’s approach to developing human capital to meet the needs of the industry, and talks to experts from industry and government who have on-the-ground experience of the sector.

Significantly, the documentary challenges conventional perceptions of Mexico. John Howell, the Principal Commercial Officer with the U.S. Department of Commerce in Monterrey, expresses his passion for what he calls “a modern, thriving city” with a cultural affinity to the U.S. and provides details on the U.S investment in the city.

Blanca Trevino, President and CEO of Softtek, explains why Mexico is now an “easy sell” for IT, unpacks Monterrey’s global entrepreneurial spirit and talks about how the availability of high-end human capital is growing, while César Salazar, Venture Partner at 500 Start-ups, talks about investment in Mexico, including start-up companies that are developing cancer-detection technologies, and the joys of living and working in Mexico City.

The documentary showcases the diversity of IT innovation in Mexico, including Guadalajara’s Hollywood-style animation technologies. As Ricardo Gomez, CEO of Kaxan Media Group, notes: “We are closer to Hollywood than Hollywood is to New York!” Queretero’s innovative motion capture technologies that are cutting costs and increasing quality are also explored. More than 20 industry and government experts are interviewed in the documentary.

Mexico’s States of Innovation launches on 29 April and will be available on the Nearshore Americas site (

Ana Karina Toral
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