BettsHD Names Ed Powderly Vice President of Sales

Highly-regarded aftermarket leader brings extensive sales and marketing background from top manufacturers
FRESNO, Calif. - April 27, 2015 - PRLog -- BettsHD, an industry leader in spray suppression technology for heavy duty trucks and trailers, announced the appointment of Ed Powderly as vice president of sales. Most recently, Powderly was business development manager, aftermarket, for Hendrickson USA, LLC, based in Itasca, Ill.

Powderly will report to Betts Company president and COO, Bill Betts, responsible for all sales activities at BettsHD.

“Ed comes to BettsHD as an experienced sales and marketing leader trained and developed by highly regarded heavy duty manufacturing companies,” said Betts. “We are thrilled to welcome Ed to our team and further contribute to his legacy of success.  His proven track record in aftermarket parts sales, marketing, and distribution leadership will help grow our business.”

Since 2011, Powderly was responsible for the aftermarket sales organization which represents all Hendrickson product lines including truck, trailer and auxiliary axle parts, springs and bumper products. He joined Hendrickson in 20004 as a key member/leader of the truck aftermarket marketing team.

Prior to Hendrickson, Powderly worked for Old World Industries where he served as a brand manager for PEAK® antifreeze. He began his career at Tenneco Automotive as a product manager in the company’s aftermarket performance group.

Powderly earned his bachelor’s degree from Northern Illinois University and was also a participant in Hendrickson’s Business Leader Development program.

For more information on the complete line of BettsHD spray suppression products, visit phone 559-498-3304 or email

About BettsHD

BettsHD is a single, reliable source for safety-related products focused on heavy duty tractor/trailer applications, including mud flap hangers; conspicuity solutions; quarter, poly and metal fenders; bracket kits and accessories; application solutions; and custom design/ manufacturing. BettsHD has been a leader in spray-suppression products and fenders for nearly 60 years and holds numerous patents, including the first patent granted on spray suppression mud flap hangers in 1954. BettsHD is one of three operating divisions of Betts Company, a six-generation family owned company established in 1868.

About Betts Company

For over 147 years and during six generations of continuous family ownership, Betts Company has innovated and provided products, services and expertise to help move vehicles, products and people productively and safely. By applying The Betts Way to professional and personal pursuits, Betts Company associates Improve the Way Things Move® for customers, suppliers and the communities in which they live and work.  From its proud beginning as the first spring manufacturer in the Western United States, Betts Company has developed into a diversified concern that serves heavy duty transportation, aftermarket automotive and other industrial sectors with innovative, patented products made in the USA.

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Leslie Allen
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Tags:Heavy-duty, Trucks And Trailers, Vice President, Sales, Automotive
Industry:Business, Transportation
Location:Fresno - California - United States
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