Learn How to Market to America’s Number One Consumer at IABC Nashville’s May 20 Lunch

NASHVILLE, Tenn. - April 27, 2015 - PRLog -- Contact: Misty Moore, VP Communications, Mlrose24@hotmail.com

NASHVILLE, Tenn. – Women are America’s number one consumer. Yet, 95 percent of women feel misunderstood by marketers. Register today at nashville.iabc.com for IABC Nashville’s May 20 lunch to connect with other Nashville-area professionals and to learn why old stereotypes no longer work for marketing and communicating to women. Early bird pricing ends May 16.

During the professional development lunch, Jamie Dunham, who leads Nashville-based branding agency Brand Wise, will share her perspectives on marketing to the 108 million adult women in the U.S. that make up 85 percent of all consumer purchases. The 11:30 a.m. - 1 p.m. presentation takes place at Maggiano’s Little Italy, located at 3106 West End Avenue.

Dunham’s brand strategy company, Brand Wise, focuses on building cultural relevancy for brands. She works to ensure consistent branding across all consumer touchpoints to tell the brand story and engage consumers. She is a frequent speaker and contributor to news media and blogs, including her own, www.TheLipstickEconomy.com.

Through IABC’s professional development luncheons, members and guests enjoy networking opportunities each month, learn from knowledgeable guest speakers and receive integral information on how to improve communication skills. Luncheons are held each month, 11:30 a.m.-1 p.m. and the cost to attend is $30 for members and $40 for guests. Attendees must register/pay in advance online on the IABC Nashville website at http//nashville.iabc.com.

ABOUT IABC NASHVILLE

IABC Nashville is one of more than 100 chapters in 70 countries providing learning opportunities for its members and professional development sessions that offer new insights into the latest communication trends, technology and issues facing the industry. The chapter is diverse, with members representing area agencies, broadcast stations, corporations, universities and nonprofit organizations. IABC Nashville also offers ties to job bank services and the annual ‘Gold Pen’ communication awards program.