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New SV Media, Inc., acquires Out & About magazines in Silicon Valley
“We look forward to building on Out & About’s mission of providing family-friendly information about upcoming events and activities” said Gilroy Dispatch Publisher Jeff Mitchell. “Out & About clearly had become a popular read and had established widespread distribution in the South Valley.
“It complements our home-delivered model well,” Mitchell said. “We can now offer comprehensive coverage of our communities at home—and with convenient guides that will be visible in the areas where people go to shop and spend free time.“
The publication was started in 2000 by former Bay Area Parent production manager Sylvia Myrvold and sold to Bobbi Jo Palmer Productions in 2010. Myrvold has remained as editor but will be retiring to Southern California to be closer to her children. Gilroy Dispatch lifestyles editor Kristi Parker Johnson, who formerly served as editorial director of a Texas-based magazine and newspaper group that included the Killeen Daily Herald, will become editor of Out & About.
Metro Newspapers, parent company of New SV Media, also acquired rights to the Los Gatos-based My Out & About from Bassi Productions. My Out & About Magazine—Silicon Valley and the Coast began publishing in 2012 and is distributed in and around Los Gatos, Campbell, West San Jose, Cupertino, Palo Alto and other Silicon Valley suburbs. The 30-year-old Metro publishing company is the largest locally based newspaper and magazine publisher in the San Jose area.
“The publication is a good fit because it covers upcoming events and activities and is a free publication, like Metro, while reaching a different audience,” said Metro CEO Dan Pulcrano.
Metro is known for its award-winning investigative journalism and trend-setting coverage of urban culture, nightlife and dining. The Out & About publications target families and suburban communities, with special issues focusing on festivals and seasonal activities.
The group’s affiliated digital media properties, including SantaCruz.com and SanJose.com, offer events producers free posting accounts to promote upcoming activities.
Metro in the 1990s built the Silicon Valley Community Newspapers group, which included the Los Gatos Weekly-Times, Campbell Reporter and Cupertino Courier, among others. The group was sold in 2001 and operated independently for three years before selling to the Mercury News.
Metro re-entered the community publishing field in 2014 with the purchase of the Hollister Free Lance, Gilroy Dispatch and Morgan HIll Times weeklies, publications that trace their lineage back to the late 1800s. In addition to Metro Silicon Valley and Good Times in Santa Cruz, Metro publishes the Santa Rosa-based North Bay Bohemian free weekly in wine country.