Hacienda de Chihuahua Sotol to enter Asia market with Merchants of Pleasure

HONG KONG - April 22, 2015 - PRLog -- Michel Holdings announced today that it will bring the Mexican premium Sotol brand Hacienda de Chihuahua to the Asia - Pacific region through its subsidiary company Merchants of Pleasure.

An exclusive distribution agreement has been signed between Michel Holdings (Merchants of Pleasure) and Vinomex, the parent company of Hacienda de Chihuahua (HDC). The complete line of premium Sotol products from HDC will be available in Asia.

Hong Kong will serve as the initial point of entry into the Asian market and products will be available from April 2015. Singapore, Manila, Shanghai, Beijing and Tokyo are set to follow shortly after.

Sotol Hacienda de Chihuahua is the leading ultra-premium Sotol brand in the world.

Merchants of Pleasure (www.merchantsofpleasure.com) is a Hong Kong based boutique distribution company specialized in the International representation and positioning of premium and ultra-premium wines, spirits, craft beer and gourmet food products from around the world in the Asia-Pacific.