Experiential Marketing Agency All Terrain Wins Gold at Brand Activation Association Reggie Awards

CHICAGO - April 20, 2015 - PRLog -- Chicago, IL – April, 17, 2015 - All Terrain, the independent Strategic Experience Design firm located in Chicago’s West Town neighborhood, won a Gold Award at this year’s REGGIE Awards, the premier industry awards program recognizing the best marketing campaigns activated by the crème de la crème in the marketing world, ranging from large worldwide agencies to small, independent firms. All Terrain was rewarded for their efforts on last year’s wine industry leading event, “The Penfolds House.” (https://www.youtube.com/watch?v=-A9T2cw_pHs)  This is the second consecutive year All Terrain has received the top honor at the REGGIE’s, with last year’s innovative Cosmopolitan of Las Vegas In-Flight Program (http://allterrain.net/case-studies/united-airlines-the-cosmopolitan-of-las-vegas/) also winning Gold.



“We are thrilled to be recognized by the REGGIE’s for the hard work our team put into this very unique experience that was “The Penfolds House,” said All Terrain Co-Founder and CMO Brook Jay. “To be acknowledged as a leader in this extremely competitive industry is an indication that our strategic and creative process continues to evolve in a way that leads to our clients making a meaningful and personal connection with consumers.”

“The Penfolds House,” a platform for Australian wine company – Penfolds, a Treasury Wine Estates brand – to appropriately position their portfolio of luxury wines in the minds of key industry influencers and trade, was a unique event that included compelling wine seminars, re-corking clinics and the launched the first annual GQ “Best Dressed Somm” competition in coordination with Finn Partners. The event increased sales and distribution for the brand, and led to increased brand sentiment in the eyes of industry leaders. Penfolds utilized RFID technology, an innovative and unintrusive approach to collect important feedback from key buyers.   Featured guest David Lombardo, Wine and Beverage Director for one of the highest rated restaurants in the US, Landmarc, called The Penfolds House, “The most incredible event I have attended in this industry.”

“The Penfolds House was a successful, dynamic collaboration between Penfolds and All Terrain that exceeded expectations,” said Tim Irwin, Senior Brand Manager for Penfolds. “We wanted the essence of Penfolds, everything from the history, the story, the wines, to be communicated in the experience and All Terrain not only executed the vision but took it the next level and we congratulate them on this very deserved win.”

While a big success from an event standpoint, The Penfolds House will continue to play a major role in a global marketing platform that supports Penfolds’ growing footprint as a leader in the luxury wine space.

ABOUT ALL TERRAIN

All Terrain is a strategic marketing agency that has pioneered a new experience design model for a constantly evolving consumer and marketplace. By using insights and data points, including those gathered from its own self-maintained panel of over 2,000 consumers, All Terrain develops branded experiences designed to integrate clients with their consumers at convenient and relevant touch-points. 16 years of expertise in experience design enables All Terrain to deliver programs that create meaningful connections between brands and consumers in both real world and digital environments.