Hong Kong University of Science and Technology (HKUST) being invited at Salesforce Essential 2015

April 14, 2015 - PRLog -- Higher education like HKUST is trying their best to keep pace with the changing educational environment or they will fall behind.  The question is HOW but obviously they have solved this problem via Salesforce CRM system very successfully.  Therefore, they are being invited to one of the Salesforce Biggest Event in the year, Salesforce Essential 2015 to share his valuable experience.

The world is rapidly changing and many companies are not able to keep pace with the changing environment and falling behind.  With the traditional sales & marketing method nowadays, all the resources has been exhausted but results in extremely low ROI, which is harmful for company growth.  The challenges usually results in higher cost, lower efficiency & effectiveness, missed potential leads or even lost the deal.  This is all about unsystematically CRM system for sales and marketing.

“For higher education, our mission is to disseminate the knowledge through our students and programs from all over the world & work out new innovative in order to keep growing and moving forward to become a world class business school.  There’s a saying as Change or Die.  Our homegrown enterprise solution hinder us to meet the needs of educational environment, the decentralized data makes us hard to find the right students and talents over the world and various manual admissions processes have also kept the team from moving forward to other new development.” Said Sean O. Ferguson, Associate Dean of Master’s Program & Director of MBA Programs of HKUST Business School. “Therefore, we have consulted several consultancies for solutions and found that Introv’s Business Cloud Solution with Salesforce CRM system perfectly fit our needs.  Salesforce can bring our whole MBA program added value chain all together and our staffs can search for relevant information whenever they need in a single platform.  We can also have a clearer picture of resources allocation for future planning.  And the most important thing is now we are able to leverage technology and network to manage data of right student and talent from all over the world via different innovative approach.  This is a technology that we need to jump a generation.”

   The Salesforce Essentials is one of the Salesforce’s Biggest Event in the year, and is also known for showcasing the latest information and technology of Customer Relationship Management.  They have covered how technology revolution rapidly changing the way businesses operate and the advantages they can have by operating in a whole new way.  Mr Ferguson from HKUST was being invited to share the experience on how this cloud CRM system change their operation and to fulfil their mission at a higher education point of view.

To know more on the cases of HKUST, please visit:
http://www.introv.com/customers-salesforce/hong-kong-university-of-science-and-technology-business-school/