KIA 'Getaway Guide' Spontaneous Series Premieres On Yahoo

CLARKSVILLE, Tenn. - April 7, 2015 - PRLog -- Gary Mathews Kia & Kia Motors America showcases the new "Perfect Getaway" national mult-media campaign as the all-new 2016 Sorento begins to 'show up' in showrooms across America....  "You're A Winner @ Gary Mathews Kia"

With the all-new 2016 Sorento now in showrooms across the U.S., Kia Motors America’s (KMA) “Perfect Getaway” marketing campaign continues for the brand’s most capable and refined CUV ever on Yahoo (YHOO) a six-episode video series now on Yahoo Screen.

“The Getaway Guide” Series Inspires Creative Innovation

“This is the first time Kia has partnered with Yahoo for custom video content and is an excellent opportunity to connect with action-adventure-minded consumers by showcasing the refined and capable 2016 Sorento,” said Tim Chaney, vice president of marketing communications, Kia Motors America.  “The effort expands upon Kia’s ’The Perfect Getaway’ campaign featuring the Sorento in a variety of situations that outdoor enthusiasts can appreciate.”

The Getaway Guide” Encourages Viewers to Unleash Their Adventurous Side With Spontaneous Weekend Getaways in Kia’s Most Capable and Refined CUV

“The Getaway Guide” (https://screen.yahoo.com/getaway-guide/)

WWW.MATHEWSKIA.COM

In addition to the video series, Kia’s campaign includes native ads across Yahoo properties and Sponsored Posts on Tumblr.  Kia also will share video content through Yahoo Splash Ads across Yahoo’s digital magazines, including Yahoo Food, Yahoo Health and Yahoo Travel.  Additionally, Kia will run display and video advertising across Yahoo's extensive network.  Throughout the campaign, Kia will connect with their key audiences by leveraging Yahoo's advanced targeting capabilities to reach consumers with an interest in an active lifestyle, as well as in-market CUV shoppers.

“We're excited to debut Kia's new video series on Yahoo Screen as we continue to bring more top quality, entertaining programs to our audience," said Lisa Utzschneider, SVP, sales, Americas at Yahoo.  “Kia is not only sharing fun content with viewers, but combining native, video and display advertising to connect with their audience across Yahoo and Tumblr in a powerful way."

About the All-New 2016 Kia Sorento
The completely redesigned 2016 Sorento CUV, which raises the bar on the segment with its refinement and first-class amenities, is larger and more capable than ever with more room for passengers and cargo.  Standard premium features and luxurious amenities span the line of five trim levels and the Sorento is now offered in three engine choices, including a 240 hp 2.0L turbo-charged inline-4.  The Sorento is built at the brand’s U.S. manufacturing plant* – Kia Motors Manufacturing Georgia – in West Point, Georgia.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year.

Mathews Kia Offers College Student Discount

KIA is offering $500 Bonus Cash to currently enrolled college students or recent college graduates towards the purchase of a new eligible 2012 Optima Hybrid and new eligible 2013 and 2014 vehicles.

A Diploma from an accredited 2 or 4 year college or university, nursing school, master’s or doctorate program will be accepted as part of the qualifying documentation for Customers that have graduated within the past 24 months.

Customers that have yet to graduate must provide a copy of their transcript that indicates current enrollment.

Please contact Gary Mathews KIA at (877) 320-2296 or email for more complete rules.

About Gary Mathews KIA

Sales Team
Our sales department has one purpose: to exceed your expectations from test drive to delivery. Our professional sales team is committed to a no-pressure, high integrity approach to your ownership experience. Our goal is for you to feel that the vehicle you drive away in is the perfect one for you.

Service Team
Our service department offers the best in automotive service to our customers. Our state-of-the-art facility features the most current diagnostic and repair equipment available and our highly skilled factory-trained technicians will deliver efficient, quality vehicle care.

Finance Team
We have assembled a team of professionals specializing in a variety of financial solutions. We work with many financial institutions to assist every customer with their unique credit needs.

GARY MATHEWS KIA
511 N Riverside Drive
Clarksville, TN 37040
(931) 266-4716

Owner Gary Mathews

Co-Owner-GM Terry Yarbrough

GSM. Tony Grayer