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Marketing Your Business with Publicity Workshop Held at Library in Irvington NJ
Business coach Anna D. Banks, facilitated a publicity workshop for entrepreneurs and non-profits at Irvington Public Library in March. Participants left session with tools to immediately grow his or her company, organization or personal brand.
By: Anna D Banks
While many people have heard of what a press release is, they may not be quite so sure about what it is and how it can benefit their business. But make no mistake, a well-written press release can do wonders to help bring in business, along with other beneficial aspects.
"Getting your name in the media will help build personal and business reputation, "said Banks. “Every time your name and your business are mentioned in the newspaper, on the radio or on TV, your credibility rises another level. People will recognize it, and your name and your business will come to mind when they think of your specialty”.
During the half-day workshop participants:
* Discovered the value of publicity to your career, business or community
* Used the media to position yourself as an expert in your industry, field or local market.
* Created a professional image without feeling boastful
* Wrote an effective media release
* Created the tools to launch the first strategic campaign, etc.
“I greatly benefited from the “It’s Time to Learn to Brag: How to Use Press Releases and Publicity” workshop,” said Harry Perryman, CEO, World Synergies LLC., and Rotary Club Of Irvington President (www.IrvingtonRotaryClub.org)
“I found this workshop exceptional. Anna is an engaging presenter with a wealth of knowledge,” said Charlene Mason-Reese, MSW, LCSW, Kitchen Table Therapy
“I was very impressed with the many ways that I can market my business with press releases,”, said Maria Adams, EA, JM Tax Accounting Services
In addition to the publicity and marketing workshop, the Irvington Library will offer a series of programming throughout the year. The series will include financial literacy, poetry, children’s programing, and art and music programs throughout the year. Please check the Library Website (www.irvingtonpubliclibrary.org)
About Anna D. Banks, MAS
Anna D. Banks, MAS, (http://www.AnnaBanks.com) is a business coach; trainer; author of DIY Publicity Planner and Executive Producer & talk show host of "Living Fully After 40" a weekly radio show.
Anna has more than 25 years of business, personal finance and career development experience. Anna specializes in working with Baby Boomers and others seeking to transition from employee to entrepreneur. She coaches men and women experiencing job loss through corporate downsizing, restructuring and layoffs. Assisting her clients to attract and build a professional and personal life consistent with their values is not just a goal of Anna's, it's her passion.
About the Irvington Public Library
The Irvington Public Library has served the community since 1915. The 33,000 square foot building it now occupies was completed in 1968. It is located on Civic Square opposite Irvington High School and close to the Springfield Avenue shopping district. The building is accessible to handicapped people.
The Library has more than 180,000 books and 150 periodical titles. The non-print collection includes books on tape, electronic books, and DVDs .In 1998 the Library migrated to an automated catalog and circulation system, which has since been upgraded. The Library shares this system, called Clavis, with the Newark Public Library. Newark Public Library and Irvington Public Library honor one another's library cards, so Irvington Public Library members may borrow from Newark libraries and vice versa.
The Library offers a variety of free programs. Children's activities include story hour, a summer reading program, Halloween and Christmas parties, arts and crafts, bingo, and occasional special programs.
Anna D Banks