Style Coalition Announces Winners of the 6th Annual Fashion 2.0 Awards

Rebecca Minkoff Tops The List With Two Awards - Interactive Retail and Top Innovator.
 
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Tuesday (54)
Tuesday (54)
NEW YORK - April 1, 2015 - PRLog -- More than 450 fashion industry leaders gathered last night at the Fashion 2.0 Awards ceremony and reception, celebrating the intersection of fashion brand marketing and digital innovation. This black-tie affair feted legendary designer Sam Edelman offering a keynote dedicated to the ever-growing role of digital media in the business of fashion. TV personality Robert Verdi hosted the evening’s events offering his humorous insight into today’s trends.

The public votes tallied and it’s been declared that Rebecca Minkoff was the top winner of the night and the only brand to take home two awards - Best Interactive Retail and Top Innovator. Other winning brands included Dior, H&M, Opening Ceremony, Kate Spade, Net-A-Porter, Dressember, Under Armour, Marc Jacobs and Tory Burch. Cosmic Cart won the Best fashion Startup Award; the founders of BaubleBar Amy Jain and Daniella Yacobovsky were honored with the 2015 Visionary Award.

Notable presenters included Carol Alt, Model and Author; Dayana Mendoza, Model and Miss Universe 2008; Models Hannah Ferguson, Clark Bockelman and Janis Ancens; Danica Lo, Online Editor-at-Large, Glamour; Max Berlinger, Senior Editor, DETAILS; Marielle Bobo, Fashion & Beauty Director, Ebony; Erica Domesek, Author, P.S. - I Made This;  Jessica Lawrence, Executive Director, NY Tech Meetup and Lauren Drell, ‎Branded Content Director, Mashable. Carol Alt hosted a special tribute to past Fashion 2.0 Award nominee Oscar de la Renta.

Created in 2010, the Fashion 2.0 Awards are the first industry-recognized distinction honoring the most innovative fashion brands for their outstanding achievements and communication strategies across a variety of digital media channels. Nominees have been selected by an online community of industry influencers and fashion fans, with winners voted on by the public and announced at the awards ceremony.  This year’s ceremony was held at Merkin Concert Hall in NYC.

“We were thrilled to host the awards ceremony for the 6th year now and allow the fans to express their passion for fashion brands they love to follow and interact with online. The awards and the growing buzz they generate each year are the validation of the importance of digital technology on today’s retail and fashion business.” Said Yuli Ziv, founder of the Fashion 2.0 Awards and Style Coalition.” Starting six years ago, I couldn’t imagine the present scale of this event, online and offline. I’m honored to see such an overwhelming response by the online fashion community.”

The 2015 Fashion 2.0 Awards Winners:

Best Instagram
: Opening Ceremony
Best Facebook: H&M
Best Pinterest: Kate Spade
Best Twitter: Dior
Best E-Commerce: NET-A-PORTER
Best Interactive Retail: Rebecca Minkoff
Best Digital Philanthropy: Dressember
Best Online Video: Under Armour – “I Will What I Want”
Best Online Campaign: Marc Jacobs – “Cast Me Marc”
Best Wearable Tech: Tory Burch for Fitbit
Best Fashion Startup: Cosmic Cart
Top Innovator: Rebecca Minkoff

Images from the red carpet and ceremony are available upon request or via GettyImages http://www.gettyimages.com/search/events/543797603?editor...

About Style Coalition

Style Coalition is an influencer marketing platform helping brands tell stories by engaging its network of creative power influencers. Style Coalition has managed and produced a multitude of influencer-driven campaigns ranging from branded content to experiential marketing and rich media advertising and has established itself as one of the pioneers in this newly created market. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI. Founded in 2008, today Style Coalition network reaches more than 120MM followers across top blogs and social media platforms in fashion, beauty, luxury, home design, food, art, travel and men’s lifestyle.

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Tags:Fashion 2 0, Awards, Social Media, Style Coalition, Sam Edelman, Rebecca Minkoff, Fashion 2.0 Awards, Innovation
Industry:Fashion, Internet, Marketing
Location:New York City - New York - United States
Subject:Awards
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Page Updated Last on: Apr 01, 2015



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