Innovative Online Payment Solution Enables Merchants to Enter New Markets

FLORIANA, Malta - March 27, 2015 - PRLog -- Malta, Monday 23 March 2015 – Mistral Pay Ltd, a global online payment provider, announced the official launch of their payment solution of SOFORT Banking online shopping payments. This is an online payments solution for e-commerce businesses seeking to create new revenue opportunities by growing their European sales in new markets.

SOFORT Banking is an online direct payment method and works on the basis of tried-and-tested online banking. One does not need to register or open a virtual account, known as an e-wallet. It is an immediate and direct transfer of funds. Users only need to enter their bank’s sort code, the usual online banking login details and a confirmation code to authorise transfers. All the information transferred to the bank is encrypted.

“We are pleased to be launching SOFORT Banking service today,” said David Marinelli, Director at MistralPay.  “Our international merchants are impressed with how quickly and efficiently they are able to enter and test new markets without adding complexity to their existing operations.”

MistralPay is integrated directly to the SOFORT gateway. All transactions undergo extensive fraud scrubbing and merchants have access to the MistralPay Back Office suite for real-time tracking and management of online payments.

ABOUT SOFORT AG

SOFORT AG based in Gauting near Munich, Germany, was founded in 2005 initially under the name Payment Network, and offers products and services for the secure purchase of physical and digital goods on the Internet. This includes among other things the payment method called SOFORT Banking.

For more information about SOFORT AG visit www.sofort.com

ABOUT MISTRAL PAY LTD

Mistral Pay Ltd is a private limited liability company incorporated pursuant to the Maltese Companies Act (Chapter 386 of the Laws of Malta).

MistralPay is a licensed Payments Institution regulated by the Malta Financial Services Authority (MFSA) under the European Payments Services Directive that provides global electronic payment solutions, merchant accounts, prepaid cards, to financial services companies and the general SME sector.

MistralPay is a member of the Portman International Holdings (https://www.portmaninternational.com) group.

For more information on MISTRALPAY visit www.mistralpay.com