Crave 21 Challenge goes global with over 1,200 people in 8 countries

GRAND RAPIDS, Mich. - March 25, 2015 - PRLog -- Would you be able to give up coffee, television, sweets, or soda for 21 days? On March 5^th, West Michigan non-profit “Crave 21” challenged local students and parents to give up their biggest unhealthy craving for 21 days and discover something new. The campaign quickly reached over 1,200 people in over 8 different countries.

The mission of Crave 21 is to teach students about the science of addiction and empower them to live healthier.  Crave 21 partners with schools, providing curriculum and workbooks that teaches common core alcohol and drug education, coupled with new research around building healthy habits for success.

This program is operated by a relatively new 501c3 non-profit called New Way Recovery, Inc., which focuses on addiction prevention curriculum for schools K-12.  Data collected from the students has shown the Crave 21 program is strongly effective in educating and empowering students to make healthier choices, including waiting until 21 before considering alcohol and to avoiding nicotine and illicit drugs. Camden Brieden, Founder of the Crave 21 Challenge, has plans to expand the program to schools across the country. “The secret to our success is in our approach.  We are bridging comprehension with this unique experience and empowering students with knowledge instead of just telling them what to do.”

Crave 21 is currently working with prevention coalitions and elementary schools throughout the West Michigan area, while also seeking private donors to help scale the program across the country.

If interested in learning more about the Crave 21 program, please visit Crave21.org or email hello@crave21.org.

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New Way Recovery, Inc. is a 501c3 non-profit focused on addiction education and prevention.  The company currently operates the Wait21.org campaign and Crave 21 Challenge. New Way Recovery is headquartered in Holland, Michigan. Follow us on Facebook.com/crave21 and Twitter @crave21org.