Home Furnishings E-Marketplace Viyet.com Launches Color Matching Partnership With Benjamin Moore

NEW YORK - March 24, 2015 - PRLog -- Leading interior design marketplace Viyet.com, the online destination to buy and sell high-end home furniture, accessories and lighting, has partnered with Benjamin Moore, America’s favorite paint, color and coatings brand. The collaboration allows shoppers to match any Viyet.com item with a color component to a corresponding Benjamin Moore color.

This initiative will be celebrated at the Architectural Digest Home Design Show in New York and online through an interactive tool on both Viyet.com and BenjaminMoore.com.

Elizabeth Brown, Viyet CEO, explains, “We are proud to be the first online site to partner with a premium home brand such as Benjamin Moore to simplify the online shopping process for our customers. At Viyet, this partnership exemplifies how we strive to integrate technology and design, enhancing the purchasing experience.“

To capture the color of each item, Viyet curators will be equipped with an X-Rite Color Capsure device, enabling accurate pinpointing of the exact color match for consigned items. Viyet.com customers are also able to order a sample or visit their local Benjamin Moore store for further in-person color matching.

For the launch at the AD Home Design Show, Viyet.com and Benjamin Moore tapped rising interior designers Caleb Anderson and Young Huh, who will create two vignettes using Viyet.com products and Benjamin Moore paints to demonstrate how the new match will enhance the overall design and shopping experience.

Interior designer Caleb Anderson commented, “As a designer and online shopper, the addition of the color match feature by Benjamin Moore bolsters the creative process and streamlines the ability of Viyet’s design insiders to find a new home for the luxury pieces in a precise manner.” Young Huh added, “This solves the problem of getting exact paint color matches while shopping online. Now I can easily match Viyet product to a Benjamin Moore color and my design scheme for a room.”

The new Benjamin Moore color match feature launched on Viyet.com on March 23^rd.

For additional information about Viyet, please visit www.viyet.com. To explore Benjamin Moore colors and products, visit www.benjaminmoore.com.