New Summary Available for The Naked Corporation

March 20, 2015 - PRLog -- In The Naked Corporation, authors Don Tapscott and David Ticoll provide a unique look at how transparency has become the new global business norm. This move toward a more open approach is not entirely unselfish in nature. Because of the amount of information to consumers and stakeholders, transparency has become a necessary modality. With this in mind, the authors provide a rigorous and detailed roadmap toward a more up-front philosophy to business dealings.

According to the authors:

*Companies and their business partners have to share knowledge with one another.Today's investors have x-ray vision, and with increased information available, firms are under the microscope.

*The media and government have always functioned as watchdogs for shareholders and customers.Companies face direct scrutiny from employees, business partners, community members, and interest groups.

*Firms have ethical obligations of confidentiality.Employee records and customer information must be protected. Transparency means visibility into a firm's operations, not personal information.

*A new architecture of ethical corporate values is emerging. These values must be held deep in the corporate structure and permeate brand, operations, services, relationships, and products.

*Open enterprises give employees access to a vast array of information about their firms. This serves to build trust with the employees through openness and ethical values, which begin at home.

*Business still wrestles with the idea of trust and openness.Companies argue with suppliers, innovators battle with intellectual property issues, and consumers do not trust what they buy.

*Historically, detailed databases have tracked customer behavior.Retailers know which products are selling, where they are being sold, and who is buying them. Now, customers have the same intimate knowledge about the business doing the selling.

*Communities are multi-layered and diverse.At any time, a business can support and promote one section of a community while simultaneously offending the values of another community.

*Customers are the first stakeholders for any business.The essence of any business strategy should be to meet the needs of customers. Trust and commitment to transparency aids in attaining this goal.

*Many firms see transparency as minimal compliance with the law. Integrity and engagement are viewed as necessary evils. Corporate responsibility must be embraced more willingly in the age of transparency.

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