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5 Biggest Mistakes Small Businesses Make with SEO
Nationally recognized SEO specialist, Gerald Long II gives tips to enhance SEO strategies for small businesses while identifying the mistakes they need to avoid.
By: Abesi PR Media
1) Not Using Correct Descriptive Titles/Metadata for Website -
A common mistake small business owners make is not adding the correct descriptive titles to their website. Search Engines use these description keywords to locate websites based on search inquiry. You need to make a list of the services you provide, and keywords that would best describe your business and place these in the metadata so that the search engine crawlers can detect these words and your ranking can slowly build. Allowing your website to be searched by interested customers.
2) Poorly Written Content
Having Quality Content gives your customers sharable material, and helps with return visitors to your website. Return visitors are coming back to spend money with your business. The Highly engaging businesses in social media have great content, and take time to target a niche market. When your customers share your content, you’ll gain more customers from their organic following.
3) Not researching the Best Keywords
Not taking advantage of free online SEO resources will hender your online growth. Google Webmaster Tools is a free resource small businesses can utilize to research the most popular search terms. These keywords are helpful to help push your search rank and place your website in visible traffic online. First make a list of keywords that best describe your business services and then compare them on Google Keyword Search to see which ones get the best traffic, using a thesaurus is very helpful with these part.
4) Not targeting your local area online
Social media has grown so large in the last couple of years that businesses have access to customers across the nation. The problem is that they fail to build a solid client base in their local area before branching out into the world. You will want to receive reviews, and establish a personal relationship with customers in your local area so that they can vouch for your business online. This is will help you have solid customers who can also promote your business to the rest of the world with their social media network.
5) Not hiring an SEO expert
Although there are free resources to learn SEO strategies available online, a proven SEO expert can help you narrow down strategies that can prove cost effective for your business in the early stages of operation. You can save more money using the Best Practices for SEO and develop a customer base that will spend money with you early on then to wait until you have exhausted your financial resourcs on the wrong SEO strategies. Makes sure you explain to your SEO expert all of your marketing goals, and business plan so they can better plan for your future customer base.
Gerald Long II
@adsmanagerpro (twitter & instagram)
Abesi PR Media